Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.
🔓 What’s the secret to successful product teams unlocking real business value?
Jagbir Singh Lehl, Delivery Director at Thoughtworks, shares the key approach for teams to shift their focus from outputs to outcomes.
🔑 Want to learn how to align teams around business goals and ensure results that truly matter? Check out Jagbir’s latest insights post: https://ter.li/c3unaq
The Return on Experience (#ROE) panel discussed aligning UX initiatives with growth goals and providing leaders tools to boost enterprise value through user-centric design.
#BusinessDecisions, #DesignDecisions, #DesignStrategy, #JTBD, #Metrics, #OutcomesOverOutputs, #ProductManagement, #QualitativeResearch, #RequirementsPrioritization, #ReturnOnExperience, #ReturnOnInvestment, #ROI, #SharedUnderstanding, #StakeholderAnalysis, #UserExperience, #UserResearch
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.
Let me show you how to use #JobsToBeDone (#JTBD) to facilitate the two-way #negotiations between #leadership and #ProductTeams that allows for managing by #outcomes.
https://www.designative.info/2022/03/10/managing-by-outcomes-and-jobs-to-be-done/
#Agile #BusinessDecisions #ClaytonChristensen #Collaboration #ConsumerBehavior #CreativeProcess #DesignDecisions #DesignStrategy #Facilitation #JoshSeiden #LeanUX #OutcomesOverOutputs #ProblemFraming #ProductDefinition #ProductManagement #PsychologicalSafety #SharedUnderstanding #Visioneering #OKR
In this post, I argue that – while #Designers or #Strategists are not expected to fully manage #DesignProjects in their area of responsibility, some #ProjectManagement #skills will prove invaluable for their effectiveness.
https://www.designative.info/2022/01/05/strategy-planning-and-project-management/
#Agile #BusinessDecisions #DecisionMaking #DesignSkills #DesignStrategy #Facilitation #JTBD #OutcomesoverOutputs #ProductVision #RequirementsPrioritization #SharedUnderstanding #StakeholderManagement #Teamwork #TrustBuilding #Visioneering
Conflict arises in every team, but #PsychologicalSafety makes it possible to channel that energy into productive interaction.
Learn how psychological safety is a prerequisite for creating #SharedUnderstanding and some tools for building the #trust required to create a psychologically safe #team climate.
https://www.designative.info/2021/12/23/strategy-teamwork-and-psychological-safety/
#Collaboration #Culture #DecisionMaking #DesignStrategy #Facilitation #OutcomesoverOutputs #ProjectManagement #StakeholderManagement #Teamwork #TrustBuilding