Jobs-to-be-Done isn’t just theory—it’s a toolkit for influence. Elevate your Design and Research practice by uncovering user outcomes, creating strategic clarity, and win buy-in so your research shapes real product decisions.

https://www.designative.info/2025/09/16/using-jobs-to-be-done-to-elevate-your-design-and-research-practice/

#jtbd #DesignStrategy #UserResearch #OutcomesOverOutputs

Using Jobs To Be Done to Elevate your Design and Research Practice » { design@tive } information design

Elevate your design and research practice: use JTBD to uncover user outcomes, win buy-in, and guide product strategy with clarity.

{ design@tive } information design

🔓 What’s the secret to successful product teams unlocking real business value?

Jagbir Singh Lehl, Delivery Director at Thoughtworks, shares the key approach for teams to shift their focus from outputs to outcomes.

🔑 Want to learn how to align teams around business goals and ensure results that truly matter? Check out Jagbir’s latest insights post: https://ter.li/c3unaq

#ProductLeadership
#BusinessImpact
#OutcomesOverOutputs #Tech

From features to outcomes: How product teams can deliver real business value

Aligning product efforts with business outcomes is essential for creating real value.

Thoughtworks
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision. https://www.designative.info/2024/09/19/designing-for-impact-talk-at-ux-india-2024/ #BusinessDecisions, #DecisionMaking, #DesignManagement, #DesignStrategy, #India, #JTBD, #OKRs, #OutcomesOverOutputs, #SpeakingAtEvents, #Teamwork, #UserExperience, #UX
"Designing for Impact" talk at UX India 2024 » { design@tive } information design

In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.

{ design@tive } information design
Let’s explore how to use Jobs-to-be-Done (#JTBD) in #RoadmapPlanning and #Backlog grooming. We’ll see how it can transform the entire #ProductDevelopment process, keeping user needs at the forefront of every decision, while ensuring that our solutions resonate with the true essence of what our customers are trying to achieve #Agile #Collaboration #DesignStrategy #Facilitation #OutcomesOverOutputs #ProductManagement #SharedUnderstanding #StakeholderManagement #UX https://www.designative.info/2023/12/10/crafting-customer-centric-roadmaps-jobs-to-be-done-jtbd-approach-roadmap-planning-better-backlog-grooming/
Crafting Customer-Centric Roadmaps: A Jobs-to-be-Done Approach to Roadmap Planning and Better Backlog Grooming » { design@tive } information design

Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.

{ design@tive } information design
When working in B2B2C it can be tempting to set #goals based on #EndUser behavior. That's risky and may set you up to fail. Here's why. https://jeffgothelf.com/blog/you-cant-control-your-customers-users/ #CX #UX #OKRs #UserExperience #UserExperienceDesign #OutcomesOverOutputs #LeanUX via ⁦@jboogie⁩
You can't control your customers' users

When working in B2B2C it can be tempting to set goals based on end user behavior. That's risky and may set you up to fail. Here's why.

Jeff Gothelf
Managing by Outcomes and Jobs to be Done » { design@tive } information design

Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.

{ design@tive } information design
#OKR require #agility to succeed. The basics of #Scrum provide the exact right scaffolding for this. https://jeffgothelf.com/blog/okr-and-scrum/ #DesignStrategy #ProductStrategy #OutcomesOverOutputs #RoadMapping via ⁦@[email protected]
OKR and Scrum

OKR require agility to succeed. The basics of Scrum provide the exact right scaffolding for this.

Jeff Gothelf
Strategy, Planning and Project Management » { design@tive } information design

There are some Project Management skills that will prove invaluable for the effectiveness of design strategists.

{ design@tive } information design

Conflict arises in every team, but #PsychologicalSafety makes it possible to channel that energy into productive interaction.

Learn how psychological safety is a prerequisite for creating #SharedUnderstanding and some tools for building the #trust required to create a psychologically safe #team climate.

https://www.designative.info/2021/12/23/strategy-teamwork-and-psychological-safety/

#Collaboration #Culture #DecisionMaking #DesignStrategy #Facilitation #OutcomesoverOutputs #ProjectManagement #StakeholderManagement #Teamwork #TrustBuilding

Strategy, Teamwork and Psychological Safety » { design@tive } information design

In this post, I'll talk about how psychological safety is a prerequisite for creating shared understanding.

{ design@tive } information design