Itamar Medeiros

@designative
521 Followers
877 Following
3.1K Posts
Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/
Bloghttps://www.designative.info/
LinkedInhttps://www.linkedin.com/in/designative/
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Itamar Medeiros5d ago

Engineers run the AI evals. But who decides what “good” actually means? If your criteria only measure what’s easy, your product will optimize for the wrong things. Should designers and PMs own eval criteria? Let’s debate.

#AIEvals #ProductDesign #UX #AgenticAI #DesignLeadership #UXforAI #AIUX

https://www.designative.info/2026/05/05/ai-evals-for-designers-and-product-managers-why-criteria-matter-most/

AI Evals for Designers and Product Managers: Why Criteria Matter Most » { design@tive } information design

Evals aren't just an engineering concern. The criteria that define their value — what "good" means for users — also belong to designers and PMs.

{ design@tive } information design
Itamar Medeiros6d ago

We talk a lot about what AI agents should do. But who defines what they’re allowed to do?

Workflow encapsulation shifts design from interfaces to boundaries and makes design leadership a governance issue.

Are you ready for that shift?

#DesignLeadership #AgenticAI #UXStrategy #DesignManagement #AI

https://www.designative.info/2026/05/04/designing-boundaries-not-features-workflow-encapsulation-as-a-leadership-discipline/

Designing Boundaries, Not Features: Workflow Encapsulation as a Leadership Discipline » { design@tive } information design

Learn how workflow encapsulation in agentic systems helps design leaders define boundaries, reduce risk, and scale AI product governance.

{ design@tive } information design
Itamar MedeirosApr 29

#AgenticAI breaks traditional requirements. If systems interpret goals, are outcomes enough—or do we need explicit intent? Intent documentation in agentic #ProductDesign may be the missing layer. Curious how teams should adapt?

#ArtificialIntelligence #DesignManagement #DesignStrategy

https://www.designative.info/2026/04/29/from-intent-to-alignment-why-design-leadership-must-institutionalize-intent-documentation-in-agentic-product-design/

From Intent to Alignment: Why Design Leadership Must Institutionalize Intent Documentation in Agentic Product Design » { design@tive } information design

Agentic AI challenges traditional requirements; intent documentation in agentic product design aligns teams and guides Agents beyond the UI.

{ design@tive } information design
Itamar MedeirosApr 25
In honor of Earth Day, NASA’s Kennedy Space Center shared an interactive digital tool turns satellite images of the planet’s landscapes into a typeface. https://www.fastcompany.com/91531474/nasa-your-name-in-landsat #typography
NASA made a typeface using satellite images of the Earth

Spell your name in landscape photography taken from space.

Fast Company
Itamar MedeirosApr 23
Healthy public incentives, a #cinema tradition and a united local film community have helped #Recife — my hometown— onto the international stage https://variety.com/2026/film/global/recife-brazil-film-hotspot-mendonca-filho-mascaro-gomes-1236726831/?fbclid=IwdGRleARUpflleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEemtg26tOsKKvKsUjpr7D3Me5uvvFtnvvKGykVE3uywgt0Y9LQEwMcjroe8s4_aem_3IuyjeMQJqFBH26N3lMwyA&utm_id=97758_v0_s00_e0_tv0 #Brazil
'The Secret Agent' Confirms Recife as Brazil's Prime Film Hotspot

With successful public funding initiatives, a strong local film community and great talent, Brazil's Recife has solidified itself as a prime film hub.

Variety
Itamar MedeirosApr 21

We can trace everything our AI systems do—but can we tell if it’s actually good?

Evaluation in agentic AI is not about more metrics. It’s about defining what “good” means—and testing it continuously.

Are your #evals designed—or just observed?

#AgenticAI #ProductStrategy #UXStrategy #ProductDesign

https://www.designative.info/2026/04/21/from-behavior-to-judgment-designing-evaluation-for-agentic-systems/

From Behavior to Judgment: Designing Evaluation for Agentic Systems » { design@tive } information design

Learn how to evaluate agentic AI systems using dual evaluation, LLM-as-a-judge, and hybrid methods that go beyond observability.

{ design@tive } information design
Itamar MedeirosApr 20

We’ve focused on explainability—but is that enough?

If you can explain a decision but can’t see how the system behaves over time, can you really trust it?

Maybe the real gap in AI design isn’t reasoning… it’s observability.

#AI #UX #ProductStrategy #HumanAgentInteraction #Observability #Metrics

https://www.designative.info/2026/04/20/ai-observability-is-the-missing-layer-in-human-agent-systems/

AI Observability Is the Missing Layer in Human–Agent Systems » { design@tive } information design

AI explainability isn't enough. Without observability, teams can't understand or trust how agent systems behave at scale.

{ design@tive } information design
Itamar MedeirosApr 18

Oscar Schmidt, Brazil's basketball legend, passed at 68. He turned down the NBA and still became a legend. Was it a bold choice or a missed shot? After photographing him with Magic Johnson, I saw his genius in a different light. #Basketball #RIPOscar

https://www.designative.info/2026/04/18/for-inspiration-the-story-of-schmidt/

For Inspiration: "The Story of Schmidt" » { design@tive } information design

Oscar Schmidt, Brazil's basketball legend, passed at 68. From NBA dreams to photographing him with Magic — a tribute to his unforgettable path.

{ design@tive } information design
Itamar MedeirosApr 10

We keep saying “put a human in the loop” as if that guarantees control. But what if it doesn’t? What if control isn’t about presence—but about how responsibility and authority are designed? Where does HITL actually break down? #AI #AgenticAI #HumanAgentCenteredDesign #ProductStrategy

https://www.designative.info/2026/04/10/human-in-the-loop-is-not-a-strategy/

Human-in-the-Loop Is Not a Strategy » { design@tive } information design

Human-in-the-loop (HITL) promises control—but without clear roles and boundaries, control fragments and responsibility become unclear.

{ design@tive } information design
Itamar MedeirosApr 2

Why do AI collaboration tools fail remote teams?

Maybe the issue isn’t the tech—but how we structure the work. When collaboration is misapplied, AI doesn’t fix it—it exposes it.

Are we designing for alignment… or just adding tools?

#AI #Collaboration #RemoteWork #UX #ProductDesign #DesignStrategy

https://www.designative.info/2026/04/02/the-real-reason-ai-isnt-helping-your-team-work-better/

The Real Reason AI Isn’t Helping Your Team Work Better » { design@tive } information design

Why AI collaboration tools fail remote teams isn’t about tech—it’s about misapplied work structures that AI simply exposes.

{ design@tive } information design