#Design #Misconceptions
Accessibility myths and pushbacks · How to address common accessibility objections https://ilo.im/16cde6
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#Business #Strategies #Advocacy #Disability #Accessibility #UserResearch #ProductDesign #UxDesign #UiDesign #WebDesign

Raising accessibility in meetings and getting pushback? You're not failing, you're just having the wrong conversations. This guide covers 9 common objections designers face, with data, reframes, and strategies to make the business case for accessibility.
#Design #Overviews
Four levels of customer understanding · Why feedback never fully reveals customer needs https://ilo.im/16ckob
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#Business #UserResearch #Users #Customers #Decisions #Emotions #Psychology #ProductDesign #UiDesign #WebDesign
Nothing beats doing user research while watching a user actually using software. You'll hear things like, “It takes me 33 clicks to do this one thing.”*
* An actual thing I heard someone say recently while watching a person using someone else's software.
Research isn't just talking to users. It's finding the people you're missing.
The people hardest to recruit are often the people most affected by your service: those who gave up, never started, need the most support, or can't navigate the system unaided.
If your research participants all use your service successfully, you've screened out the evidence you most need.
Who's missing from your research?
Behaviour modes — Keeping personas meaningful
My team have been using personas for more than a decade. But with our work to reimagine the future of our web services, we recognised that these personas needed to evolve. Behaviour modes offer a more effective way to work with personas.https://duncanstephen.net/behaviour-modes-keeping-personas-meaningful/
Nudge in human-centred approaches
There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.https://duncanstephen.net/nudge-in-human-centred-approaches/
That noise you hear in the background is thousands of user researchers screaming in anguish
https://www.wsj.com/business/ai-startup-aaru-young-founders-35da7f87