In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision. https://www.designative.info/2024/09/19/designing-for-impact-talk-at-ux-india-2024/ #BusinessDecisions, #DecisionMaking, #DesignManagement, #DesignStrategy, #India, #JTBD, #OKRs, #OutcomesOverOutputs, #SpeakingAtEvents, #Teamwork, #UserExperience, #UX

Is uncertainty your design kryptonite? In this workshop at UX India 2024, I reframed uncertainty and ambiguity as opportunities for innovation in the messy middle of the design process. https://www.designative.info/2024/10/01/dealing-uncertainty-ambiguity-workshop-ux-india-2024/ #CreativeProcess, #DesignStrategy, #EmotionalIntelligence, #Facilitation, #Leadership, #ProblemFraming, #PsychologicalSafety, #SpeakingAtEvents, #StakeholderAnalysisAndManagement, #Teamwork, #UncertaintyAndAmbiguity, #Workshops