How Leaders Sequence Metric Reform to Build Momentum
Your team tracked page views per session for two years. The number correlated with purchase intent, and every quarterly review referenced it. Then the product added a comparison feature and browsing behavior changed. Page views kept climbing while conversion stayed flat. The metric was still green on the dashboard. It just stopped telling the story everyone believed it was telling. That moment, where a familiar number decouples from the outcome it was supposed to predict, is where most […]https://tpgblog.com/2026/04/08/how-leaders-sequence-metric-reform-to-build-momentum/






