At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.
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📌#IAgenerative #promptengineering #LeanStartup #JobsToBeDone #CustomerDevelopment
Berlin, I miss you!
I'm incredibly excited to host a workshop on the second day of the Hatch Conference this September!
In the “Using Jobs to be Done to Elevate Your Design & Research Practice” workshop, you’ll learn how to apply the #JobsToBeDone (#JTBD) framework to make better product decisions.
I'm looking forward to connecting with you! Thanks, Damian Martone, for having me at your event!
🚀 Tickets go on sale next Monday at 10 AM! Apply for an invite here: https://www.hatchconference.com/events/strategy-biz-day
There’s no such thing as a technology problem
Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.
https://duncanstephen.net/theres-no-such-thing-as-a-technology-problem/
Why do we need a specific role of a design strategist? Shouldn't every designer do some element of #designstrategy?
In this episode of "Our Design Diaries with Arin Bhowmick," Arin and I explore a vital topic for designers and product managers: the #JobsToBeDone framework and the real challenges faced by users and teams.
We also discussed designers' career paths. I shared my journey from #GraphicDesigner to #DesignStrategist and outlined steps to pursue that path.
A truly customer-focused #contentStrategy is the cornerstone of good #customerExperience.
Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested #usability knowledge and the #JobsToBeDone product-development framework.
This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
In my previous blog posts, I shared my experiences using the #JobsToBeDone (#JTBD) framework to make user-centric product decisions. Recently, I've become increasingly concerned about #AI being seen as a solution in search of a problem.
In this post, we'll explore how AI can align with the user-centric core of the JTBD framework and guide its strategic use.
https://www.designative.info/2024/05/26/ai-human-needs-jobs-to-be-done/
#designstrategy #productmanagement #productdecisions #artificialintelligence
#requirementsprioritization #ux