At Hatch Conference 2025, I led a workshop on #JobsToBeDone, joined debates on #designprocesses, listened to the chatter on #AI and found a rare sense of community in #Berlin. Here are my reflections.

https://www.designative.info/2025/09/16/using-jobs-to-be-done-to-elevate-your-design-and-research-practice-workshop-at-hatch-2025/

"Using Jobs to be Done to Elevate your Design and Research Practice" workshop at Hatch 2025 » { design@tive } information design

Reflections on Hatch Conference 2025: from JTBD insights to debates on process and the surprising sense of community in Berlin.

{ design@tive } information design

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📌#IAgenerative #promptengineering #LeanStartup #JobsToBeDone #CustomerDevelopment

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Berlin, I miss you!

I'm incredibly excited to host a workshop on the second day of the Hatch Conference this September!

In the “Using Jobs to be Done to Elevate Your Design & Research Practice” workshop, you’ll learn how to apply the #JobsToBeDone (#JTBD) framework to make better product decisions.

I'm looking forward to connecting with you! Thanks, Damian Martone, for having me at your event!

🚀 Tickets go on sale next Monday at 10 AM! Apply for an invite here: https://www.hatchconference.com/events/strategy-biz-day

Hatch 2025 - Strategy & Biz Day - Sep 11, 2025

Level up as a strategic designer by expanding your skills into core product knowledge, learn to speak the language of business and use those new ideas to gain influence.

There’s no such thing as a technology problem

Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.

https://duncanstephen.net/theres-no-such-thing-as-a-technology-problem/

There’s no such thing as a technology problem

Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.

Duncan Stephen

Why do we need a specific role of a design strategist? Shouldn't every designer do some element of #designstrategy?

In this episode of "Our Design Diaries with Arin Bhowmick," Arin and I explore a vital topic for designers and product managers: the #JobsToBeDone framework and the real challenges faced by users and teams.

We also discussed designers' career paths. I shared my journey from #GraphicDesigner to #DesignStrategist and outlined steps to pursue that path.

https://www.designative.info/2025/01/16/watch-my-mastering-design-strategy-the-jobs-to-be-done-approach-conversation-with-arin-bhowmick/

A truly customer-focused #contentStrategy is the cornerstone of good #customerExperience.

Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested #usability knowledge and the #JobsToBeDone product-development framework.

This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.

https://ellessmedia.com/csi/rob-punselie/

Rob Punselie: content jobs to be done for customer experience

Rob Punselie uses content research methods based on time-tested usability knowledge and Jobs to Be Done to create better customer experiences.

Elless Media
In this talk at UX India 2024, I explained that by adopting an #outcomes approach using #jobstobedone (#JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision. #DesignStrategy #ProductVision #UX #ProductManagement #businessdecisions https://www.designative.info/2024/09/19/designing-for-impact-talk-at-ux-india-2024/
"Designing for Impact" talk at UX India 2024 » { design@tive } information design

In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.

{ design@tive } information design

In my previous blog posts, I shared my experiences using the #JobsToBeDone (#JTBD) framework to make user-centric product decisions. Recently, I've become increasingly concerned about #AI being seen as a solution in search of a problem.

In this post, we'll explore how AI can align with the user-centric core of the JTBD framework and guide its strategic use.

https://www.designative.info/2024/05/26/ai-human-needs-jobs-to-be-done/

#designstrategy #productmanagement #productdecisions #artificialintelligence
#requirementsprioritization #ux

Beyond the Hype: Bring AI and Human Needs Together with Jobs-to-be-Done » { design@tive } information design

Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.

{ design@tive } information design
@carnage4life #JobsToBeDone include the curation, filtering, discovery. I think the influx of new creators opens opportunities for disruption in that space as well