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Editor18‑hour queues as Popeyes opens in Swansea
Fans camped out overnight
The new restaurant on Oxford Street officially opened at 11am on Friday (3 October), but the first customer had already been in line since 5pm the evening before.
Second in line was Brandon, a Swansea local who queued from 6pm. He said:
“I first tried Popeyes in America, where I used to live, and I loved it. I’m so excited that we’ve got one in Swansea now – I live really close, so I reckon I’ll be coming back every other day!”
His friend Lucas, also from the US, added:
“Popeyes is very nostalgic for me – it’s my favourite chicken shop, and I love the biscuits, so I knew I had to be here when it opened.”
Three superfans at the front of the queue won a year’s supply of Popeyes Chicken Sandwiches, with branded merchandise handed out to those behind them.A New Orleans welcome
The launch was marked with a Mardi Gras‑style performance from brass band The Brass Funkeys, bringing a taste of New Orleans to the city centre.
The Swansea branch is the fourth Popeyes in Wales, following Cardiff and Newport, and the 37th UK opening this year.
A Mardi Gras‑style brass band brought the spirit of New Orleans to Swansea, with saxophone and trombone players entertaining the opening‑day crowd.What’s on the menu
Customers can now tuck into the brand’s famous Chicken Sandwich, along with wraps, hot wings and tenders – all made with chicken marinated for 12 hours in Louisiana seasonings and hand‑breaded for Popeyes’ signature “shatter‑crunch.”
A breakfast menu is also available daily from 8am to 10am, including a £1.99 meal deal of a bacon roll, Cajun hash brown and drink, available exclusively through the Popeyes UK app.
“The energy in Swansea was incredible”
Tom Crowley, Chief Executive Officer of Popeyes UK, said:
“Wales has once again shown us how much love there is for Popeyes, and this opening marks another exciting step in our growth journey. The energy in Swansea today was incredible, and we’re really happy to have successfully brought the spirit of New Orleans to a new city.”
Queues stretched around the corner of Oxford Street as hundreds waited for the opening of Swansea’s new Popeyes restaurant.Where to find it
The new Popeyes is located at 6‑7 Whitewalls, Oxford Street, Swansea, in the former Topshop building.
Related stories from Swansea Bay News
Popeyes to open Swansea restaurant in former Topshop building this October
Our earlier preview of the Oxford Street opening, which drew huge reader interest.
Carl’s Jr to open first Swansea restaurant as part of UK expansion
Another major US fast food brand confirms plans to bring its burgers to the city.
Slim Chickens to open new Swansea restaurant bringing Southern comfort to Wind Street
The Arkansas‑based chain adds to the growing line‑up of American chicken outlets in Swansea.
Highly anticipated chicken restaurant Wingstop set to open in Swansea
US chain Wingstop prepares to launch, promising its signature wings and sauces.
#AmericanFastFood #BrassFunkeys #ChickenSandwich #ChickenWings #fastFood #featured #foodDrink #friedChicken #LouisianaChicken #OxfordStreet #Popeyes #restaurant #Swansea #SwanseaCityCentre #takeaway
Popeyes to open Swansea restaurant in former Topshop building this October
The Louisiana fried chicken chain will open at 6–7 Whitewalls, Oxford Street, in the former Topshop and Topman store on the corner of Oxford Street and Whitewalls. The site closed in 2020 when Arcadia went into administration and was purchased by Swansea.com development company in January 2024. The firm, which also holds the stadium naming rights for Swansea City AFC’s home ground, has been working with Caredig Housing Association on a major redevelopment of the building.
The upper floors are being converted into 15 modern apartments, while the ground floor has been divided into three new commercial units. Popeyes® will be the first national operator confirmed for the site, which Swansea.com says is a key part of wider city centre regeneration.
Popeyes on the ground floor of the former Topshop and Topman store on the corner of Oxford Street and Whitewalls in Swansea(Image: Swansea Bay News)
Fourth Welsh opening The Swansea branch will be Popeyes’ fourth restaurant in Wales, joining existing sites in Cardiff city centre, Cardiff Bay and Newport. It will also be the brand’s 37th UK opening this year.
Opening day giveaways To celebrate the launch, Popeyes® UK is offering:
- Free Chicken Sandwiches for a year for the first three people in the queue
- Exclusive Popeyes® UK merchandise for the first 50 customers
- A free Chicken Sandwich for the first 100 customers
Queues of up to 16 hours were reported at previous Welsh openings, and Swansea is expected to see similar demand. A Mardi Gras‑style performance from The Brass Funkeys will bring a New Orleans flavour to the launch event.
On the menu The restaurant will serve Popeyes® favourites including the Chicken Sandwich, Signature Wraps, Hot Wings and Tenders, all made with 100% fresh chicken marinated for 12 hours in Louisiana seasonings and hand‑breaded for its signature “shatter‑crunch.”
A breakfast menu will also be available daily from 8am to 10am, including a £1.99 meal deal of a Bacon Roll, Cajun Hash Brown and drink, available exclusively via the Popeyes® UK app.
Tom Crowley, Chief Executive Officer of Popeyes® UK, said: “Wales is a key growth area for Popeyes®, and the passion and excitement from Welsh fans never disappoints – from Cardiff to Newport, people have waited 16 hours for a taste of our famous Chicken Sandwiches. Bringing the New Orleans spirit to Swansea feels like the perfect next step.”
Latest in a wave of US chains Popeyes® is the latest American fast food brand to launch in Swansea. In recent years the city has welcomed:
- Denny’s, which opened its first UK restaurant at Parc Tawe in December 2017
- Taco Bell, which opened on Oxford Street in 2021
- Tim Hortons, the Canadian coffee chain, which opened in Swansea Enterprise Park in December 2022
- Wingstop, the US chicken wing chain, which opened on Wind Street on Monday 3 February 2025
- Slim Chickens, which opened on Wind Street on Thursday 26 June 2025
- Carl’s Jr., the Californian burger chain, which opened its first Swansea restaurant on Wind Street on Thursday 4 September 2025
Related stories from Swansea Bay News
Fried chicken restaurant Popeyes to open in Swansea
Chain confirms plans for a Swansea site as part of wider UK expansion.
Carl’s Jr. to open first Swansea restaurant as part of UK expansion
Iconic Californian burger chain launches on Wind Street.
Slim Chickens to open new Swansea restaurant ‘bringing southern comfort to the city’s favourite party street’
US fried chicken brand opens on Wind Street with giveaways and jobs boost.
Highly‑anticipated chicken restaurant Wingstop set to open in Swansea
US chicken wing chain confirms Wind Street opening in February 2025.
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JackChinatown, Soho, London, Winter 2024.
I love Chinese food. It will always be at the top of my list of preferred foods. Not very many other types of cuisine offers the same flavours and memories for me.
That said, Chinese food was a staple of my childhood. My grandmother used to reward us on Sunday evenings by taking us out to a lavish Chinese dinner because we made it through a long, church service.
I always looked forward to these dinners. Something ridiculous usually happened that offered a great deal of chuckles when it happened and continues to every time I think back on it.
Like the time my brother, barely eight years old, thought it was a good idea to chew on a coffee creamer cup. A cup that burst open as soon as his teeth made contact, coating the left side of my oblivious grandmother’s face with splotches of white, drippy coffee cream. She had no clue and when we locked eyes from across the table, she offered a goofy smile, beaming with love and filled to the brim with delicious Cantonese style chow mein.
Or the time when we caught my grandmother stuffing her purse with the restaurant’s silverware. Unbeknownst to us, my grandmother had a secret history of kleptomania and us catching her in the act wasn’t her first rodeo. She blamed the habit on the war.
All that said, if you ask me, Chinese food is king, and will always be king.
#London #Soho #Chinatown #UK #England #Britain #Memories #Grandma #Takeout #Chinesefood #Chinese #Takeaway #Childhood
I love Chinese food. It will always be at the top of my list of preferred foods. Not very many other types of cuisine offers the same flavours and memories for me.
That said, Chinese food was a staple of my childhood. My grandmother used to reward us on Sunday evenings by taking us out to a lavish Chinese dinner because we made it through a long, church service.
I always looked forward to these dinners. Something ridiculous usually happened that offered a great deal of chuckles when it happened and continues to every time I think back on it.
Like the time my brother, barely eight years old, thought it was a good idea to chew on a coffee creamer cup. A cup that burst open as soon as his teeth made contact, coating the left side of my oblivious grandmother’s face with splotches of white, drippy coffee cream. She had no clue and when we locked eyes from across the table, she offered a goofy smile, beaming with love and filled to the brim with delicious Cantonese style chow mein.
Or the time when we caught my grandmother stuffing her purse with the restaurant’s silverware. Unbeknownst to us, my grandmother had a secret history of kleptomania and us catching her in the act wasn’t her first rodeo. She blamed the habit on the war.
All that said, if you ask me, Chinese food is king, and will always be king.
#London #Soho #Chinatown #UK #England #Britain #Memories #Grandma #Takeout #Chinesefood #Chinese #Takeaway #Childhood
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