Swansea’s Christmas Parade named UK’s best council outdoor event
Swansea’s dazzling Christmas Parade has been crowned the UK’s best council‑organised outdoor event at the National Outdoor Events Association (NOEA) Awards 2025.
The accolade comes just days after tens of thousands lined the city centre streets to enjoy the annual festive spectacle, which featured floats, performers, and a visit from Santa.
The awards, held in Bath, celebrate excellence across the UK’s outdoor events industry and bring together leading professionals from across the country. Swansea Council took home the Event of the Year – Local Authority Sector title, recognising the creativity and impact of the teams who deliver the parade each year.
Santa waves to the crowd as snow falls during his festive arrival.(Image: Swansea Council)
“A phenomenal achievement for Swansea”
Council Leader Rob Stewart said the award was a testament to the city’s ability to stage cultural experiences that unite communities and attract visitors:
“Our Christmas Parade is far more than a spectacular show, it’s a tradition that brings people together, supports local businesses, and creates shared moments that strengthen our sense of community. Winning this award is a phenomenal achievement for Swansea and something the whole city can be proud of.”
This is the second time Swansea’s events programme has been recognised nationally in 2025, following success as a finalist at the Visit Wales Tourism Awards earlier this year.
National recognition
Susan Tanner, CEO of NOEA, praised Swansea’s approach:
“Swansea Council triumphed in Event of the Year – Local Authority Sector for its forward‑thinking approach to delivering major public celebrations. The calibre of this year’s winners shows the innovation, passion and talent shaping the UK’s outdoor events industry.”
Recognition for Swansea’s events team
The award caps off a busy year for Swansea’s events programme, which has already drawn national attention at the Visit Wales Tourism Awards.
For many residents, the Christmas Parade has become a highlight of the city’s festive calendar, bringing families into the city centre and giving local businesses a seasonal boost.
This latest recognition from the National Outdoor Events Association underlines the growing reputation of Swansea’s events team and the role their work plays in shaping the city’s cultural life.
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