A form captures the customer's Name and Gender, and other details.
On the form, Gender is required, but "Prefer not to say" is an answer choice.
If there's a business strategy for "Prefer not to say" accounts, is Gender even necessary data?
If Gender were an optional question, and many customers left it blank, what attitudes and needs might a bit of user research uncover about #gender, #privacy, and #trust?
#UR #UserResearch #UX #form #DataEntry #AccountDetails #CustomerRecords #GDPR #data
