How Increased Customer Touchpoints help Marketers?

#MarketingData #aivideo #customerdata

Data silos across mobile apps and websites make it hard for marketers to track the full buyer journey. Four platforms can help: Tealium, Twilio Segment, mParticle and ActionIQ each connect web and mobile touchpoints differently. https://www.marketingtechnews.net/news/how-to-unify-customer-data-from-mobile-apps-and-websites/ #Marketing #Strategy #CustomerData
How to unify customer data from mobile apps and websites

For marketing teams building campaigns, success depends on understanding how customers navigate the funnel. Check out this article to learn more.

Marketing Tech News
Your sign-up form is a weapon | Bytemash

How bots used our sign-up and forgot password pages to bomb real people's inboxes, and what we did to stop it. A practical guide to subscription bombing for founders and developers who think CAPTCHA is an "I'll do it later" task.

Nova Scotia Power agrees to beef up security after customer data breached
The power utility says it will delete customer social security numbers it has on file, and will conduct an external audit that will be shared with Canada's privacy commissioner by the end of October.
https://www.cbc.ca/news/canada/nova-scotia/hacked-power-security-data-breach-9.7141893?cmp=rss
Hacked N.S. power firm agrees to beef up security after customer data breached
Canada’s privacy commissioner says Nova Scotia’s largest power utility will strengthen its security following a cyberattack last year.
#Canada #NovaScotiaPower
https://globalnews.ca/news/11745761/nova-scotia-power-security-customer-data/
β€œThey found that 84 per cent of the 25 #car #brands they surveyed sell or share #customerdata acquired through #sensors, #microphones and connected #apps.” www.theglobeandmail.com/business/com...

Opinion: As U.S. state and Big...
As U.S. state and Big Tech become one, we become digital serfs, and it sucks

Without stronger privacy rules and public AI infrastructure, the value of our data will continue to flow abroad

The Globe and Mail

Hello "java.lang.OutOfMemoryError: Java heap space" my old friend.
It's been a long time...

#testing #CustomerData

New episode!

This article in the series What Everybody Knows About You by Andrew Oram explores how major retailers collect and use your private data to personalize marketing campaigns and guide in-store decisions such as product purchases and shelf placement.

Read it here: https://lpi.org/vfci

#datacollection #retailanalytics #customerdata #digitalprivacy #retaildatacollection #privacy #digitalprivacy #onlinetracking

πŸ“¬ Hackers Are Literally Mailing You Scam Letters πŸ“¬

Threat actors are sending physical letters through postal mail pretending to be from Trezor and Ledger, manufacturers of cryptocurrency hardware wallets. The letters use official-looking branding and urgent language to trick recipients into revealing their wallet recovery phrases on fake websites. The scam represents a sophisticated blend of physical and digital social engineering.

Sources:
β€’ https://www.bleepingcomputer.com/news/security/snail-mail-letters-target-trezor-and-ledger-users-in-crypto-theft-attacks/
β€’ https://www.cryptotimes.io/2026/02/16/ledger-and-trezor-users-are-being-tricked-into-giving-away-millions/
β€’ https://crypto.news/crypto-hackers-target-trezor-ledger-users-in-theft/
β€’ https://phemex.com/news/article/scammers-target-ledger-and-trezor-users-with-phishing-letters-60803

#Cryptocurrency #Trezor #Ledger #PhishingScam #HardwareWallet
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πŸ€– Trusted AI Tool Weaponized to Hack Macs πŸ€–

Threat actors are abusing Claude AI's Artifacts feature and Google Ads in ClickFix campaigns that deliver infostealer malware to macOS users. The attacks target users searching for specific technical queries, showing malicious Google Ads that lead to Claude-generated artifacts containing malware. This represents a concerning abuse of AI-generated content for malware distribution.

Sources:
β€’ https://www.bleepingcomputer.com/news/security/claude-llm-artifacts-abused-to-push-mac-infostealers-in-clickfix-attack/
β€’ https://cyberpress.org/malicious-campaign-uses-claude-artifacts-and-google-ads/
β€’ https://www.rescana.com/post/claude-llm-artifacts-exploited-to-distribute-mac-infostealer-malware-via-clickfix-attack-chain-targe
β€’ https://www.news4hackers.com/clickfix-attack-exploits-claude-llm-artifacts-to-distribute-mac-infostealers/

#Claude #MacMalware #Infostealer #GoogleAds #AI
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❄️ ShinyHunters Strikes Again: 600K Records Leaked ❄️

The notorious ShinyHunters data extortion group claims to have stolen more than 600,000 Canada Goose customer records containing personal and payment-related information. Canada Goose told BleepingComputer the dataset appears to relate to past customer transactions and investigators have not found evidence of a breach of Canada Goose's own systems. The company is investigating whether the data came from a third-party vendor or partner.

Sources:
β€’ https://www.bleepingcomputer.com/news/security/canada-goose-investigating-as-hackers-leak-600k-customer-records/
β€’ https://securityaffairs.com/188046/data-breach/shinyhunters-leaked-600k-canada-goose-customer-records-but-the-firm-denies-it-was-breached.html
β€’ https://www.techradar.com/pro/security/canada-goose-confirms-data-leak-around-600-000-customers-thought-to-be-affected
β€’ https://vpncentral.com/canada-goose-600k-customer-records-leaked-shinyhunters-claims-third-party-breach/

#DataBreach #CanadaGoose #ShinyHunters #CustomerData #CyberSecurity

Snail mail letters target Trezor and Ledger users in crypto-theft attacks

Threat actors are sending physical letters pretending to be from Trezor and Ledger, makers of cryptocurrency hardware wallets, to trick users into submitting recovery phrases in crypto theft attacks.

BleepingComputer