Research can inform good public policy. Or not.

A European parliamentary committee wants to ban labels that refer to ANIMAL products—such as sausage, burger, or milk—from VEGETARIAN product packaging. The reason they give: these labels cause confusion for consumers.

Research suggests otherwise. A survey of 20,000 consumers shows 96% know a "vegetarian sausage" is "a sausage without meat."

Consider:
• tofu sausage
• veggie burger
• oat milk

Were you confused?

#UserResearch #UR #PublicPolicy

#UR:
"
18.11. 5) Gastvortrag Dr. Herbert Maier (Chief of Staff Space Products bei Airbus Defense and Space): The sky is not the limit. Der Weltraum als Feld des Großmächtekonflikts, Diskussion mit Prof. Bierling und dem Publikum, Audimax
"
https://www.uni-regensburg.de/philosophie-kunst-geschichte-gesellschaft/internationale-politik-transatlantische-beziehungen/aktuelles/index.html

#Gesellschaft #Großmächtekonflikt #Politik #Raumfahrt #Regensburg #SpaceFlight #Vortrag #Weltraum

Doing #website #design for a charitable organisation?

#Research the audiences—usually donors, service recipients, media. Know their core needs.

Define the website's calls to action (#CTA)—ways the audiences can further the organisation's #goals.

Organise the webpages (the information architecture or #IA) to support #audience core needs and organisational CTAs.

Be disciplined. Does your lovely topic meet a core user need? No? Does it help a CTA? No? Don't #publish it on the #website.

#UX #UR