https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
@andycarolan It's probably a good idea too - people can easily get confused between vegan and vegetarian - my eldest is currently asking when things are vegan and when not <3
@andycarolan (like I know he's a child and not in control of buying our food, but he asks good questions that busy stressed grown ups often don't have time to consider)
@sarajw Totally! We try to engage our son in conversations about food. Afterall, I want him to make informed (and hopefully better/sustainable) choices as he grows up

@sarajw It's a minefield here. Some companies the abbreviation of Ve for Vegan, other use Ve for Vegetarian.

I would be happier if Ve = Vegetarian

and

Pb = Plant Based (or Lead lol)

@andycarolan @sarajw I mean, at least the vegan flower is now visually different from the vegetarian icon which used to be the same but in a similar color.
@yatil which flower is this? @sarajw
@andycarolan @sarajw This one. Having it means certified vegan, including production and such. https://www.vegansociety.com/the-vegan-trademark
@yatil Ah sorry, yes... I know which one you mean now! @sarajw
@andycarolan @yatil Maybe this one?
@andycarolan Ah I was too slow
@sarajw @andycarolan But your alternative text is better. So we both win!
@yatil @andycarolan lol thanks! Is the current one green or purple tho?
@sarajw @andycarolan I think it can be in any color. The vegetarian (which I haven’t seen in a long time) doesn’t have the flower, IIRC, but only the leaf, so they are pretty distinct now.
@yatil @andycarolan Ah yes, looks like wikipedia needs updating - agreed they were far too similar!
https://de.wikipedia.org/wiki/V-Label
V-Label – Wikipedia

@sarajw @andycarolan Ah, yes, that’s the other really common one. I wished they were even more distinct. (I personally think we should ditch a separate “vegetarian” certification altogether, but I understand that that’s an unpopular opinion.)

@yatil @andycarolan Mmmm. I can see the argument for it.

I am still an omnivore - but my guilt about eating meat doesn't stop there - I also see the bad side of consuming animal products entirely.

I'm at the very start of the road to veganism, I think. Still knowingly in denial. Trying to figure out how to manage feeding the family without meat and dairy. I know it's very possible, but I'm time, energy and imagination-poor.

Poor, poor excuses, I know!

@sarajw Sara, no pressure, but I'm happy to have a chat about about my experiences of being Vegan, cooking for, and feeding my family. What works, and what doesn't. Been doing this for many years now. @yatil

@andycarolan
When I was starting to wean the boys off breastmilk the German paediatricians were all about meat - babies need iron! Feed them meat! 😩

I might ask. But the eldest is sounding more ready to try seitan based protein again, so I'll try that again soon, I still have tons of the powder, lol.

He asked also what gluten free meant, was an interesting link then to seitan and "mock chicken"

@yatil

@sarajw Sadly, not surprised by a doctor's suggestion... None of them recommend kale, nuts, legumes or seeds do they lol. Almost like the factory farming industries have some kind of influence on policy 😉

Oh yes, Seitan is basically pure gluten isn't it. I struggle to make it... it just turns out like a swollen juicy bread roll hahaha. It can be great if made properly. @yatil

@andycarolan I've had some success with seitan, but need to get back into the swing of making it. It's not too hard but yes easy to end up with something with weird consistency!

@yatil

@sarajw Oh yes... nobody wants a wobbly brown jelly for main lol. @yatil

@andycarolan @yatil I should say that it feels like Germany is on the turn.

When I first moved over, it felt like anyone who didn't want to or couldn't eat meat or bread would have a really hard time here.

That's not the case any more, and even 'vegan' is seen as a good selling point, hence all these labels.

@sarajw @andycarolan I’m vegan since 2012, and it has been a huge change over time. That you can get cheap explicitly labelled food in any grocery store and even discounters is a game changer.
@sarajw Awesome that there's more sustainable/ethical choices on offer! @yatil
@sarajw @yatil Second place still earns you a silver medal!
@andycarolan I honestly welcome it, because you can eat plant based without being vegan. One of those nitpicky things that nobody cares about but I do (😂) is the fact that veganism isn't just plant based. It's an ethical stance, not just plant based food.

@JenJen Totally agree. I realise that Plant Based is different from vegan, but it makes sense in foods and will hopefully lead to more people making better, more sustainable choices.

Hopefully companies will switch to Ve = Vegetarian and Pb = Plant based on their products. I'm always confused by V vs Ve on menus etc lol.

@JenJen @andycarolan indeed, I’m very much someone that enjoys eating meat, that said some of the alternatives are actually quite good (sadly some are awful) so I’m not against experimenting.

I had a not chicken burger at a burger competition that was really good, I should have asked them what it was because I’d probably buy that.

@Dragon Modern meat-like products can be quite good... This Is Not and Beyond are two great examples. There are some really bad, legacy ones out there to though. Those are basically closer to flavoured cardboard than actual food 😅 @JenJen
@andycarolan @JenJen They do seem to charge a premium for some of them though.
@Dragon Beyond are quite expensive, but I use them as the occasional treat. I mean, they are no health food lol. @JenJen
@andycarolan Just as long as the little Vegan Society logos are kept though to make vegan identification easy for those of us who need it (and whose eyes no longer appreciate tiny-font ingredient lists!)
My problem with 'plant based' as a label is that it doesn't guarantee 'vegan'. I've seen egg listed in plantbased products before (admittedly a few years ago now) and even one butcher cheekily describing cow meat as plant based because the cows had eaten grass before they were killed 🙄

@StephanieJane I always look for the Vegan Society approval logos. Ingredients lists are awful now. Not only are they often too small, but at poor contrast levels too.

Yes, I've seen Honey listed in Plant Based products too. Actually, that was marketed as Vegan somehow 😬

Yes, definitely a cheeky butcher. His business does rely on the exploitation and murder of animals, so not surprised really.

@andycarolan
What I don't understand is why people confuse/conflate gluten-free with vegan. It happens so often that I have to double check answers to my question.
@godzero That makes no sense at all does it lol. We have diverse dietary and ethical requirements... I just wish labelling and ingredients lists were better presented... and perhaps universal in style/size.
@andycarolan Noticed lots of products have shifted to being "plant based" rather than vegan this year.

@luke I think companies have realised that labelling something as Vegan carries a lot of baggage with it.

In some circles, if you mention that you're Vegan you can actually hear people's eyes roll 😅

@andycarolan I almost always use the word "plant-based" online, simply because people don't yell at you when you say it.

Also, I feel it's easier to win others over. Being truly "vegan" is very hard. For example, in Europe, food products have "E numbers" to describe certain ingredients. Some of those E numbers aren't vegan, and some may or may not be.

I do remember a few, like E120 (cochineal) but really, life is too short.

@andycarolan Oh, and I should add that we are now living in France and the words are végétarien and végétalien (vegan). Unfortunately, most restaurants don't even have one vegetarian thing on the menu except side dishes, forget vegan. It's disheartening...
@TomSwirly That's interesting. I've often wondered how easy (or difficult) it is to obtain Vegan products in shops and restaurants in other countries. It's still hit and miss here in the UK. Sometimes I feel it's getting better, then I go to a cafe only to find nothing more than a plastic wrapped chocolate brownie lol

@andycarolan In France, it turns out that any city with a vegan restaurant is too expensive for us to live in. 😀

However, there's a chain of stores called Bio Coop that's in most cities including our target cities and while they aren't vegan, they work hard on being sustainable, including a cabinet full of a dozen types of tofu, so far all excellent.

Of course, it's all packed in plastic. Half the plastic humans every produced was made in the last 15 years.

1/

@andycarolan We spent seven years in the Netherlands before this and they are considerably more vegan friendly, but I imagine it's completely different outside the major cities.

@TomSwirly I think it has to be a fairly large city for Vegan restaurants to survive in. Anything like a town, will just gravitate to local foods, and will be mostly immune to dietary diverse foods. I imagine Gluten Free and Nut Free would be similar.

Sounds somewhat positive about Bio-Coop, That's my only problem with buying Tofu... most brands are packed in plastic tubs. The ones in plastic bags + cardboard boxes are usually considerably more expensive and smaller...

@andycarolan I looked it up, the actual name is BioCoop, I had it wrong.

Actually, all their tofu is in vacuum-sealed plastic bag, so at least the package weight is less. One takes what one can get.

@TomSwirly Haha, very true about being yelled at. The word “Vegan" makes some people unreasonably angry 😅

I've definitely stood in the aisles at my local supermarket, searching for ingredient origins on my phone. As you said, some E numbers aren't vegan at all!

At the moment, I feel that it is almost impossible to be truly 100% Vegan while there is animal exploitation happening in the food chain, for reasons of cross contamination, and processes used etc.

@andycarolan One of the cities we were in before this was Blois, and many restaurants that did have vegan items on their menu online had in fact removed them.

It's like the whole thing just some food trend, quickly passed for the next one, instead of a moral and ethical idea to do less harm. Humans just aren't very nice people...

@TomSwirly Some retailers and restaurants treat it very much as a trend... especially around Veganuary. I've excitedly watched whole product lines appear in January, only for them to be withdrawn completely in February. They are clearly there purely to jump on the Vegan bandwagon for that month only.
@TomSwirly @andycarolan Vegan food makes me think of cooking from scratch. 1st cookbook was late ‘60, have ~74 now. There are many wonderful vegetarian recipe books.

@stevewfolds @andycarolan Indeed, my wife cooks for us, and for our dog, because the great vegan dog food we had in .nl isn't available here.

We aren't actually feeding the dog vegan food out of principle: he's allergic to pretty well all sorts of meat and scratches himself endlessly when fed it.

@TomSwirly @andycarolan Knew about 2 veggie dogs because of their delight in eating meat when left with friends. 1 of the brothers that I tend eats anything that tastes of meat, including a plastic bag.
@stevewfolds I've picked up a lot of books over the years, both physical books and ebooks. Some great recipes from random places online too. Definitely the best way to know what you are eating! @TomSwirly
@andycarolan @TomSwirly
One shelf is all vegetable recipes.
Have 8 by UK author Samuel Chamberlain from 1940s-50s.
@andycarolan @TomSwirly Lived with a cook. She had the Gourmet Magazine Encyclopedia in ‘72. Found the 2-volume set on eBay 30 years later.
@stevewfolds @TomSwirly Whoa, I bet there's a fair few recipes in those!

@andycarolan And as an aside, I do understand why people get angry. Veganism calls their whole lives into question; if someone accepts it as true, it means they and everyone they know having been "living in sin" their whole lives.

I used to think we could at least help save the world with veganism. But now I think it's not saveable, which paradoxically makes me more relaxed, as long as I don't contemplate the big picture of the future.

@TomSwirly Some people are more open to the idea of Veganism than others. Sadly, many don’t see beyond their plate, and can’t make the connection between taking the life of an animal and the meat that they are about to consume.

I am still hopeful that Veganism can have something of an impact, but sadly, I do agree that it's incapable of saving the planet without a greater commitment by far more people.

@andycarolan

I am old enough that Vegan has REALLY nasty associations (ALF etc). Dissociated myself from VeganSoc years ago.

The Vegetarian Society defines Vegan as Vegetarian anyway, adding Lacto/Ovo etc.

I usually describe myself as Veggie or Plant Based*.

The big problem is a lot of processed "vegan" products are harmful to either consumer or environment, usually both.

Ironic that the wrong kind of vegan diet can be worse for cholesterol.

I love it when using vegan in a search string that it throws up bagged fruit & veg.

*Admittedly with a fun footnote on my biog.
Any suggestions of fictional Flora Monsters to add to the list are welcome.

@AnguaDelphine The word Vegan definitely has an image problem for so many reasons.

Oh totally... many mainstream Vegan products are heavily processed. I try to stay away from them as often as possible. Typically, I use Tofu as a protein source in recipes that I make.

Vegan apples FTW lol.