Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadSara Joy Jun 4, 2024
@andycarolan It's probably a good idea too - people can easily get confused between vegan and vegetarian - my eldest is currently asking when things are vegan and when not <3
Show threadSara Joy Jun 4, 2024
@andycarolan (like I know he's a child and not in control of buying our food, but he asks good questions that busy stressed grown ups often don't have time to consider)
Show threadAndy Carolan 
@sarajw Totally! We try to engage our son in conversations about food. Afterall, I want him to make informed (and hopefully better/sustainable) choices as he grows up
Jun 4, 2024 at 7:40amWeb