Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadAngua Jun 4, 2024
@andycarolan

I am old enough that Vegan has REALLY nasty associations (ALF etc). Dissociated myself from VeganSoc years ago.

The Vegetarian Society defines Vegan as Vegetarian anyway, adding Lacto/Ovo etc.

I usually describe myself as Veggie or Plant Based*.

The big problem is a lot of processed "vegan" products are harmful to either consumer or environment, usually both.

Ironic that the wrong kind of vegan diet can be worse for cholesterol.

I love it when using vegan in a search string that it throws up bagged fruit & veg.

*Admittedly with a fun footnote on my biog.
Any suggestions of fictional Flora Monsters to add to the list are welcome.
Show threadAndy Carolan 

@AnguaDelphine The word Vegan definitely has an image problem for so many reasons.

Oh totally... many mainstream Vegan products are heavily processed. I try to stay away from them as often as possible. Typically, I use Tofu as a protein source in recipes that I make.

Vegan apples FTW lol.

Jun 4, 2024 at 8:56amWeb