Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
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@andycarolan
What I don't understand is why people confuse/conflate gluten-free with vegan. It happens so often that I have to double check answers to my question.
Jun 4, 2024 at 7:53amWeb
Show threadAndy Carolan Jun 4, 2024
@godzero That makes no sense at all does it lol. We have diverse dietary and ethical requirements... I just wish labelling and ingredients lists were better presented... and perhaps universal in style/size.