Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadJenJen Jun 4, 2024
@andycarolan I honestly welcome it, because you can eat plant based without being vegan. One of those nitpicky things that nobody cares about but I do (😂) is the fact that veganism isn't just plant based. It's an ethical stance, not just plant based food.
Show threadDragon

@JenJen @andycarolan indeed, I’m very much someone that enjoys eating meat, that said some of the alternatives are actually quite good (sadly some are awful) so I’m not against experimenting.

I had a not chicken burger at a burger competition that was really good, I should have asked them what it was because I’d probably buy that.

Jun 4, 2024 at 7:47amWeb
Show threadAndy Carolan Jun 4, 2024
@Dragon Modern meat-like products can be quite good... This Is Not and Beyond are two great examples. There are some really bad, legacy ones out there to though. Those are basically closer to flavoured cardboard than actual food 😅 @JenJen
Show threadDragonJun 4, 2024
@andycarolan @JenJen They do seem to charge a premium for some of them though.
Show threadAndy Carolan Jun 4, 2024
@Dragon Beyond are quite expensive, but I use them as the occasional treat. I mean, they are no health food lol. @JenJen