Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadSara Joy Jun 4, 2024
@andycarolan It's probably a good idea too - people can easily get confused between vegan and vegetarian - my eldest is currently asking when things are vegan and when not <3
Show threadAndy Carolan Jun 4, 2024

@sarajw It's a minefield here. Some companies the abbreviation of Ve for Vegan, other use Ve for Vegetarian.

I would be happier if Ve = Vegetarian

and

Pb = Plant Based (or Lead lol)

Show threadEric EggertJun 4, 2024
@andycarolan @sarajw I mean, at least the vegan flower is now visually different from the vegetarian icon which used to be the same but in a similar color.
Show threadAndy Carolan Jun 4, 2024
@yatil which flower is this? @sarajw
Show threadEric EggertJun 4, 2024
@andycarolan @sarajw This one. Having it means certified vegan, including production and such. https://www.vegansociety.com/the-vegan-trademark
Show threadAndy Carolan 
@yatil Ah sorry, yes... I know which one you mean now! @sarajw
Jun 4, 2024 at 8:33amWeb