Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadJenJen Jun 4, 2024
@andycarolan I honestly welcome it, because you can eat plant based without being vegan. One of those nitpicky things that nobody cares about but I do (😂) is the fact that veganism isn't just plant based. It's an ethical stance, not just plant based food.
Show threadAndy Carolan 

@JenJen Totally agree. I realise that Plant Based is different from vegan, but it makes sense in foods and will hopefully lead to more people making better, more sustainable choices.

Hopefully companies will switch to Ve = Vegetarian and Pb = Plant based on their products. I'm always confused by V vs Ve on menus etc lol.

Jun 4, 2024 at 7:42amWeb