Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadLukeJun 4, 2024
@andycarolan Noticed lots of products have shifted to being "plant based" rather than vegan this year.
Show threadAndy Carolan 

@luke I think companies have realised that labelling something as Vegan carries a lot of baggage with it.

In some circles, if you mention that you're Vegan you can actually hear people's eyes roll 😅

Jun 4, 2024 at 7:59amWeb