https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living

@andycarolan I almost always use the word "plant-based" online, simply because people don't yell at you when you say it.

Also, I feel it's easier to win others over. Being truly "vegan" is very hard. For example, in Europe, food products have "E numbers" to describe certain ingredients. Some of those E numbers aren't vegan, and some may or may not be.

I do remember a few, like E120 (cochineal) but really, life is too short.

@andycarolan Oh, and I should add that we are now living in France and the words are végétarien and végétalien (vegan). Unfortunately, most restaurants don't even have one vegetarian thing on the menu except side dishes, forget vegan. It's disheartening...
@TomSwirly That's interesting. I've often wondered how easy (or difficult) it is to obtain Vegan products in shops and restaurants in other countries. It's still hit and miss here in the UK. Sometimes I feel it's getting better, then I go to a cafe only to find nothing more than a plastic wrapped chocolate brownie lol

@andycarolan In France, it turns out that any city with a vegan restaurant is too expensive for us to live in. 😀

However, there's a chain of stores called Bio Coop that's in most cities including our target cities and while they aren't vegan, they work hard on being sustainable, including a cabinet full of a dozen types of tofu, so far all excellent.

Of course, it's all packed in plastic. Half the plastic humans every produced was made in the last 15 years.

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@andycarolan We spent seven years in the Netherlands before this and they are considerably more vegan friendly, but I imagine it's completely different outside the major cities.