https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
@andycarolan It's probably a good idea too - people can easily get confused between vegan and vegetarian - my eldest is currently asking when things are vegan and when not <3

@sarajw It's a minefield here. Some companies the abbreviation of Ve for Vegan, other use Ve for Vegetarian.

I would be happier if Ve = Vegetarian

and

Pb = Plant Based (or Lead lol)

@andycarolan @sarajw I mean, at least the vegan flower is now visually different from the vegetarian icon which used to be the same but in a similar color.
@yatil which flower is this? @sarajw
@andycarolan @yatil Maybe this one?
@andycarolan Ah I was too slow
@sarajw @andycarolan But your alternative text is better. So we both win!
@yatil @andycarolan lol thanks! Is the current one green or purple tho?
@sarajw @andycarolan I think it can be in any color. The vegetarian (which I haven’t seen in a long time) doesn’t have the flower, IIRC, but only the leaf, so they are pretty distinct now.
@yatil @andycarolan Ah yes, looks like wikipedia needs updating - agreed they were far too similar!
https://de.wikipedia.org/wiki/V-Label
V-Label – Wikipedia

@sarajw @andycarolan Ah, yes, that’s the other really common one. I wished they were even more distinct. (I personally think we should ditch a separate “vegetarian” certification altogether, but I understand that that’s an unpopular opinion.)

@yatil @andycarolan Mmmm. I can see the argument for it.

I am still an omnivore - but my guilt about eating meat doesn't stop there - I also see the bad side of consuming animal products entirely.

I'm at the very start of the road to veganism, I think. Still knowingly in denial. Trying to figure out how to manage feeding the family without meat and dairy. I know it's very possible, but I'm time, energy and imagination-poor.

Poor, poor excuses, I know!

@sarajw Sara, no pressure, but I'm happy to have a chat about about my experiences of being Vegan, cooking for, and feeding my family. What works, and what doesn't. Been doing this for many years now. @yatil

@andycarolan
When I was starting to wean the boys off breastmilk the German paediatricians were all about meat - babies need iron! Feed them meat! 😩

I might ask. But the eldest is sounding more ready to try seitan based protein again, so I'll try that again soon, I still have tons of the powder, lol.

He asked also what gluten free meant, was an interesting link then to seitan and "mock chicken"

@yatil

@sarajw Sadly, not surprised by a doctor's suggestion... None of them recommend kale, nuts, legumes or seeds do they lol. Almost like the factory farming industries have some kind of influence on policy 😉

Oh yes, Seitan is basically pure gluten isn't it. I struggle to make it... it just turns out like a swollen juicy bread roll hahaha. It can be great if made properly. @yatil

@andycarolan I've had some success with seitan, but need to get back into the swing of making it. It's not too hard but yes easy to end up with something with weird consistency!

@yatil

@sarajw Oh yes... nobody wants a wobbly brown jelly for main lol. @yatil

@andycarolan @yatil I should say that it feels like Germany is on the turn.

When I first moved over, it felt like anyone who didn't want to or couldn't eat meat or bread would have a really hard time here.

That's not the case any more, and even 'vegan' is seen as a good selling point, hence all these labels.

@sarajw @andycarolan I’m vegan since 2012, and it has been a huge change over time. That you can get cheap explicitly labelled food in any grocery store and even discounters is a game changer.
@yatil @andycarolan right, I moved over in 2014