https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living

@andycarolan I almost always use the word "plant-based" online, simply because people don't yell at you when you say it.

Also, I feel it's easier to win others over. Being truly "vegan" is very hard. For example, in Europe, food products have "E numbers" to describe certain ingredients. Some of those E numbers aren't vegan, and some may or may not be.

I do remember a few, like E120 (cochineal) but really, life is too short.

@TomSwirly Haha, very true about being yelled at. The word “Vegan" makes some people unreasonably angry 😅

I've definitely stood in the aisles at my local supermarket, searching for ingredient origins on my phone. As you said, some E numbers aren't vegan at all!

At the moment, I feel that it is almost impossible to be truly 100% Vegan while there is animal exploitation happening in the food chain, for reasons of cross contamination, and processes used etc.

@andycarolan One of the cities we were in before this was Blois, and many restaurants that did have vegan items on their menu online had in fact removed them.

It's like the whole thing just some food trend, quickly passed for the next one, instead of a moral and ethical idea to do less harm. Humans just aren't very nice people...

@TomSwirly Some retailers and restaurants treat it very much as a trend... especially around Veganuary. I've excitedly watched whole product lines appear in January, only for them to be withdrawn completely in February. They are clearly there purely to jump on the Vegan bandwagon for that month only.