Andy Carolan Jun 4, 2024

https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/

This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.

#Vegan #GreenNudging #PlantBased

Hellmann’s rebrands vegan mayo to plant-based to make product ‘more inclusive’

Hellmann's has rebranded a product to make it more inclusive - changing the name of its vegan mayonnaise to plant-based mayo.

Vegan Food & Living
Show threadStephanie Jane ⓥ
@andycarolan Just as long as the little Vegan Society logos are kept though to make vegan identification easy for those of us who need it (and whose eyes no longer appreciate tiny-font ingredient lists!)
My problem with 'plant based' as a label is that it doesn't guarantee 'vegan'. I've seen egg listed in plantbased products before (admittedly a few years ago now) and even one butcher cheekily describing cow meat as plant based because the cows had eaten grass before they were killed 🙄
Jun 4, 2024 at 7:37amWeb
Show threadAndy Carolan Jun 4, 2024

@StephanieJane I always look for the Vegan Society approval logos. Ingredients lists are awful now. Not only are they often too small, but at poor contrast levels too.

Yes, I've seen Honey listed in Plant Based products too. Actually, that was marketed as Vegan somehow 😬

Yes, definitely a cheeky butcher. His business does rely on the exploitation and murder of animals, so not surprised really.