PPC LandFYI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #AdBuying #MediaData
ICYMI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #MediaDataEngine #AdBuying
IAS Total TV brings show-level transparency to CTV ad buying: IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory. https://ppc.land/ias-total-tv-brings-show-level-transparency-to-ctv-ad-buying/ #CTV #AdBuying #IAS #TotalTV #Advertising
FYI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #CTV #StreamingAds #AdBuying
ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing
Today in Digital MarketingEverything Everywhere All Ads at Once: Meta announces new brand placements across Threads, Reels, and Facebook.
✅ Read more: https://todayindigital.beehiiv.com/p/everything?utm_source=mastodon&utm_medium=social&id=zbCnVhanCE
Not Today, Tariffs: Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.
✅ Read more: https://todayindigital.beehiiv.com/p/metaq1?utm_source=mastodon&utm_medium=social&id=P1d6vbHCaz
Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.
✅ Read more: https://todayindigital.beehiiv.com/p/spendemic
Tiny Screens, Huge Revenue
Instagram now makes up more than half of Meta’s U.S. ad revenue.
✅ Read more: https://todayindigital.beehiiv.com/p/instagramrevenue?utm_source=mastodon&utm_medium=social&id=DjJxOb4eZK
#marketing #meta #instagram #metaads #instagramads #adbuying
Who Sells Short Shorts
Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.
✅ 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼)
