Variety3d ago

Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)

https://fed.brid.gy/r/https://variety.com/2026/tv/news/nielsen-delays-gauge-report-further-streamer-backlash-data-1236695661/

Deadline3d ago

Nielsen Punts Monthly ‘Gauge’ Report To April After Client Complaints About Updated Methodology
#News #Nielsen #Ratings #Streaming #Thegauge

https://deadline.com/2026/03/nielsen-delays-streaming-viewing-report-to-april-after-complaints-1236761975/

Nielsen Punts Monthly ‘Gauge’ Report To April After Client Complaints About Updated Methodology

Nielsen is delaying its monthly Gauge report to April from its planned release next week after methodology changes irritated several of its clients.

Deadline
Variety3d ago

Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #PeterNaylor #TheGauge

https://variety.com/2026/tv/news/nielsen-delays-gauge-report-further-streamer-backlash-data-1236695661/

Nielsen Delays 'Gauge' Report Further, Following Streamer Backlash

Nielsen Delays 'Gauge' Report Further, Following Streamer Backlash, Citing Need for Data Updates

Variety
PPC Land5d ago
FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering https://ppc.land/meta-ends-nielsen-dma-support-for-automotive-ads-what-it-means-for-car-advertisers/ #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore
Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

PPC Land
PPC Land6d ago
FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time: Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X. https://ppc.land/nielsens-2026-upfront-guide-reveals-streaming-now-owns-66-of-young-adult-tv-ad-time/ #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen
Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

PPC Land
Online Marketing Strategy ⌘6d ago
Nielsen data shows sports accounted for nearly 30% of all ad-supported TV viewing in Q4 2025, with broadcast TV without sports at just 9.8%. The NFL season, college football and MLB postseason drove the outsized numbers, highlighting live sports' critical role in linear TV advertising. https://www.marketingdive.com/news/nielsen-sports-continues-to-prop-up-ad-supported-tv/814781/ #Marketing #Strategy #Analytics #Nielsen
PPC LandMar 16
A+E Global Media locks in multiyear Nielsen deal - here's what's inside: A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools. https://ppc.land/a-e-global-media-locks-in-multiyear-nielsen-deal-heres-whats-inside/ #MediaDeal #Nielsen #Measurement #DigitalMedia #ContentStrategy
A+E Global Media locks in multiyear Nielsen deal - here's what's inside

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

PPC Land
VarietyMar 13

Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #Streaming

https://variety.com/2026/tv/news/nielsen-delay-march-gauge-report-streamers-declines-1236687127/

Nielsen Will Delay March Gauge' Report After Streamers Fret

Nielsen Will Delay March 'Gauge' Report After Streamers Fret Over Audience Declines

Variety
DeadlineMar 12

Sports Programming Accounts For Almost 30% Of All Ad-Supported TV Viewing, Nielsen Says
#News #Advertising #FASTChannels #Nielsen #Sports #Streaming

https://deadline.com/2026/03/sports-tv-viewing-advertising-nielsen-1236750721/

Sports Programming Accounts For Almost 30% Of All Ad-Supported TV Viewing, Nielsen Says

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

Deadline
World Concert HallMar 8
Right now, #Abrahamsen with Redpath and #Nielsen's Fourth from #Turin https://www.worldconcerthall.com/en/schedule/abrahamsen_with_redpath_and_nielsens_fourth_from_turin/91124/ #wch
Abrahamsen with Redpath and Nielsen's Fourth from Turin - Schedule 08/3/2026 - www.worldconcerthall.com

Mito Settembre Musica. Liv Redpath, soprano, and the Rai National Symphony Orchestra conducted by Thomas Dausgaard perform: Hans ABRAHAMSEN: Let me tell you. NIELSEN: Symphony No. 4, 'The Inextinguishable'. Recorded 12 September 2025....