IAS Total TV brings show-level transparency to CTV ad buying: IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory. https://ppc.land/ias-total-tv-brings-show-level-transparency-to-ctv-ad-buying/ #CTV #AdBuying #IAS #TotalTV #Advertising