PPC LandICYMI: Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack: Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding. https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingStrategy #MediaBuying
Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack: Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding. https://ppc.land/uber-offsite-fox-roku-ias-and-x-overhaul-the-programmatic-advertising-stack/ #ProgrammaticAdvertising #AdTech #DigitalMarketing #MediaBuying #MarketingStrategy
algpt🚀 What if ONE dashboard could replace your entire affiliate tech stack?
ALGPT connects BeMob, ZeroPark, Awin & 100+ networks in one place. AutoPost to 14 channels. AI-optimized campaigns. Zero tab-switching chaos.
Start your free demo now
👉 https://algpt.ai/chat/?testimonial
#AffiliateMarketing #CPAMarketing #DigitalMarketing #MarketingAutomation #PassiveIncomeIdeas #MediaBuying #EntrepreneurMindset #AdTech
Nielsen closes Italy's four-screen measurement gap with YouTube deduplication: Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy. https://ppc.land/nielsen-closes-italys-four-screen-measurement-gap-with-youtube-deduplication/ #Nielsen #YouTube #DigitalMarketing #AdTech #MediaBuying
FYI: Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix #Upfront2026 #AdMarket #AIAdvertising #MediaBuying
ICYMI: Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix #AdTech #AI #DigitalMarketing #MediaBuying
ICYMI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #Advertising #2026Upfronts #MediaBuying #DigitalMarketing
ThePodcastingPodcast Advertising is changing FAST 🎙️ — AI-driven audio buying is disrupting traditional podcast ad models, and marketers aren’t ready for what’s next.
#PodcastAdvertising #AIMarketing #DigitalAdvertising #PodcastIndustry #AudioAds #MarketingTrends #AdTech #ProgrammaticAdvertising #ContentMarketing #BrandStrategy #MediaBuying #TechNews
CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing
ICYMI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #MediaBuying
