PPC Land

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PPC Land provides the latest news in digital marketing
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ICYMI: Google's new AI search guide challenges everything SEOs thought they knew: Google's new AI search guide reframes ranking, RAG, query fan-out, content quality, and the full transition to agentic search experiences for all publishers. https://ppc.land/googles-new-ai-search-guide-challenges-everything-seos-thought-they-knew/ #GoogleAI #SearchEngineOptimization #SEOTips #ContentQuality #DigitalMarketing
Google's new AI search guide challenges everything SEOs thought they knew

Google's new AI search guide reframes ranking, RAG, query fan-out, content quality, and the full transition to agentic search experiences for all publishers.

PPC Land
ICYMI: Flightcast adds 4K Apple Podcasts video and HLS for free: Flightcast launches Apple Podcasts HLS video at no extra cost, offering 4K resolution, 60GB per-episode limits, and 15TB storage tiers rivals have not matched. https://ppc.land/flightcast-adds-4k-apple-podcasts-video-and-hls-for-free/ #ApplePodcasts #4KVideo #HLS #Podcasting #DigitalMedia
Flightcast adds 4K Apple Podcasts video and HLS for free

Flightcast launches Apple Podcasts HLS video at no extra cost, offering 4K resolution, 60GB per-episode limits, and 15TB storage tiers rivals have not matched.

PPC Land
ICYMI: UK's ICO tells government to cut consent rules for low-risk ads: ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement. https://ppc.land/uks-ico-tells-government-to-cut-consent-rules-for-low-risk-ads/ #UKGovernment #DigitalMarketing #OnlineAdvertising #ConsentRules #PECR
UK's ICO tells government to cut consent rules for low-risk ads

ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.

PPC Land
ICYMI: Mike King: Google's AI search guide serves platform over the open web: iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026. https://ppc.land/mike-king-googles-ai-search-guide-serves-platform-over-the-open-web/ #GoogleAI #SearchEngineOptimization #DigitalMarketing #AI #SEO
Mike King: Google's AI search guide serves platform over the open web

iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.

PPC Land
FYI: IAB UK: 95% of UK digital ad businesses already use AI - far ahead of the rest: IAB UK research shows 95% of digital advertising businesses already deploy AI versus just 16% of UK businesses overall, inside a sector worth £40bn annually. https://ppc.land/iab-uk-95-of-uk-digital-ad-businesses-already-use-ai-far-ahead-of-the-rest/ #DigitalAdvertising #AI #IABUK #AdTech #MarketingTrends
IAB UK: 95% of UK digital ad businesses already use AI - far ahead of the rest

IAB UK research shows 95% of digital advertising businesses already deploy AI versus just 16% of UK businesses overall, inside a sector worth £40bn annually.

PPC Land
FYI: 86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitaleWerbung #Österreich #Werbung #OnlineMarketing #DigitaleWerbemittel
86% of Austria's digital ad euros now leave the country

Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media.

PPC Land
FYI: Google vehicle ads in the US now cover ATVs, UTVs and campers: Google vehicle ads in the US expand to ATVs, UTVs, RVs and non-motorized trailers in May 2026, adding off-road and recreational inventory to the ad format. https://ppc.land/google-vehicle-ads-in-the-us-now-cover-atvs-utvs-and-campers/ #GoogleAds #VehicleAds #ATVs #UTVs #RV
Google vehicle ads in the US now cover ATVs, UTVs and campers

Google vehicle ads in the US expand to ATVs, UTVs, RVs and non-motorized trailers in May 2026, adding off-road and recreational inventory to the ad format.

PPC Land
FYI: VIOOH brings Canada's biggest DOOH network into programmatic reach: VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying. https://ppc.land/viooh-brings-canadas-biggest-dooh-network-into-programmatic-reach/ #DigitalMarketing #DOOH #ProgrammaticAdvertising #Advertising #Billboards
VIOOH brings Canada's biggest DOOH network into programmatic reach

VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying.

PPC Land
ICYMI: Meta and Toluna study finds emojis lift Reels purchase intent 2.5x: Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns. https://ppc.land/meta-and-toluna-study-finds-emojis-lift-reels-purchase-intent-2-5x/ #Meta #Toluna #Emojis #Reels #SocialMediaMarketing
Meta and Toluna study finds emojis lift Reels purchase intent 2.5x

Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.

PPC Land
FYI: Amazon Now launches 30-minute grocery delivery across U.S. cities: Amazon Now delivers groceries and essentials to millions of U.S. customers in 30 minutes, with Prime members paying $3.99 per order and national expansion ahead. https://ppc.land/amazon-now-launches-30-minute-grocery-delivery-across-u-s-cities/ #AmazonNow #GroceryDelivery #30MinuteDelivery #Ecommerce #OnlineShopping
Amazon Now launches 30-minute grocery delivery across U.S. cities

Amazon Now delivers groceries and essentials to millions of U.S. customers in 30 minutes, with Prime members paying $3.99 per order and national expansion ahead.

PPC Land