FYI: Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are: Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
https://ppc.land/google-rewrites-googlebots-rulebook-2mb-limits-ip-moves-and-what-crawlers-really-are/ #Googlebot #SEO #WebCrawlers #DigitalMarketing #SaaS
Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
FYI: Google ends AdSense for Search custom styles, forcing publishers to standard: Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.
https://ppc.land/google-ends-adsense-for-search-custom-styles-forcing-publishers-to-standard/ #Google #AdSense #DigitalMarketing #SEO #PublisherNews
Google ends AdSense for Search custom styles, forcing publishers to standard
Google today notified AdSense for Search publishers that custom search styles are deprecated, replaced by Standard search styles with automatic layout updates.
FYI: South Korea rewrites the rulebook on pseudonymous data for AI: South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
https://ppc.land/south-korea-rewrites-the-rulebook-on-pseudonymous-data-for-ai/ #SouthKorea #DataPrivacy #AI #PseudonymousData #DataProtection
South Korea rewrites the rulebook on pseudonymous data for AI
South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
Millennials abandon brands faster than any other generation, Adobe study finds
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
ICYMI: Google's first mainland China search event lands in Shanghai on May 15: Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
https://ppc.land/googles-first-mainland-china-search-event-lands-in-shanghai-on-may-15/ #GoogleSearch #SEO #SearchOptimization #DigitalMarketing #MarketExpansion
Google's first mainland China search event lands in Shanghai on May 15
Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
ICYMI: Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach: Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
https://ppc.land/spotters-data-reveals-6-600-youtube-creators-now-rival-prime-time-tv-in-reach/ #YouTubeCreators #CreatorTV #PrimeTime #DigitalMedia #ContentCreation
Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
ICYMI: KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real: Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
https://ppc.land/kitkats-chocolate-heist-turns-into-a-marketing-masterclass-but-cargo-theft-is-real/ #KitKat #Marketing #ChocolateHeist #BrandResponse #CargoTheft
KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
ICYMI: Meta's Robyn: who really benefits when a platform builds your MMM?: Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
https://ppc.land/metas-robyn-who-really-benefits-when-a-platform-builds-your-mmm/ #Meta #RobynMMM #MarketingMeasurement #DigitalAdvertising #OpenSource
Meta's Robyn: who really benefits when a platform builds your MMM?
Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
ICYMI: YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you: Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
https://ppc.land/youtube-topic-insights-googles-open-source-gemini-tool-that-finds-trends-for-you/ #YouTubeMarketing #TrendDiscovery #GoogleAI #GeminiTool #SocialMediaTrends
YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
Most marketers can't predict their audience - and AI isn't fixing it yet
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
