Everything Everywhere All Ads at Once: Meta announces new brand placements across Threads, Reels, and Facebook.
✅ Read more: https://todayindigital.beehiiv.com/p/everything?utm_source=mastodon&utm_medium=social&id=zbCnVhanCE
Not Today, Tariffs: Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.
✅ Read more: https://todayindigital.beehiiv.com/p/metaq1?utm_source=mastodon&utm_medium=social&id=P1d6vbHCaz
Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.
✅ Read more: https://todayindigital.beehiiv.com/p/spendemic
Tiny Screens, Huge Revenue
Instagram now makes up more than half of Meta’s U.S. ad revenue.
✅ Read more: https://todayindigital.beehiiv.com/p/instagramrevenue?utm_source=mastodon&utm_medium=social&id=DjJxOb4eZK
#marketing #meta #instagram #metaads #instagramads #adbuying
Who Sells Short Shorts
Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.
✅ 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼)
Netflix lowers ad prices to lure more brands to its ad-supported tier.
#netflix #advertising #mediabuying #adbuying #digitalmarketing
✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter
Microsoft's “Performance Max” platform is now available in beta.
#Microsoft #Google #PerformanceMax #AdTech #PMax #AdBuying
https://todayindigital.com/microsofts-performance-max-yes-microsofts-is-almost-here/
Google's ad placements aren't playing by its rules. 🚨 New research has found that 80% of video ads placed by Google violate its own standards.
#Google #GoogleAds #YouTube #AdBuying #DigitalMarketing
https://todayindigital.com/googles-ad-placements-gone-rogue-report/
Is the dark horse of social media becoming more viable for advertisers?
#Pinterest #AdBuying #DigitalMarketing
https://todayindigital.com/pinterests-stock-surges-as-ad-revenue-soars/