ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing
Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying

Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.

PPC Land

Everything Everywhere All Ads at Once: Meta announces new brand placements across Threads, Reels, and Facebook.

✅ Read more: https://todayindigital.beehiiv.com/p/everything?utm_source=mastodon&utm_medium=social&id=zbCnVhanCE

#marketing #meta #metaads #adbuying #facebook #instagram

Everything Everywhere All Ads at Once

Meta announces new brand placements across Threads, Reels, and Facebook.

Today in Digital Marketing

Not Today, Tariffs: Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.

✅ Read more: https://todayindigital.beehiiv.com/p/metaq1?utm_source=mastodon&utm_medium=social&id=P1d6vbHCaz

#marketing #meta #advertising #adbuying

Not Today, Tariffs

Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.

Today in Digital Marketing

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: https://todayindigital.beehiiv.com/p/spendemic

#marketing #tradewar #adbuying #mediabuying

Spendemic Slowdown

Marketers cut back on ad budgets amid fears of global economic flu.

Today in Digital Marketing

Tiny Screens, Huge Revenue

Instagram now makes up more than half of Meta’s U.S. ad revenue.

✅ Read more: https://todayindigital.beehiiv.com/p/instagramrevenue?utm_source=mastodon&utm_medium=social&id=DjJxOb4eZK

#marketing #meta #instagram #metaads #instagramads #adbuying

Tiny Screens, Huge Revenue

Instagram now makes up more than half of Meta’s U.S. ad revenue.

Today in Digital Marketing

Who Sells Short Shorts

Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.

✅  𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼)

#marketing #googleads #shorts #youtube #adbuying

Netflix lowers ad prices to lure more brands to its ad-supported tier.

#netflix #advertising #mediabuying #adbuying #digitalmarketing

✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter

Microsoft's Performance Max (Yes, Microsoft's) is Almost Here

Microsoft's “Performance Max” platform is now available in beta.

Google's ad placements aren't playing by its rules. 🚨 New research has found that 80% of video ads placed by Google violate its own standards.

#Google #GoogleAds #YouTube #AdBuying #DigitalMarketing

https://todayindigital.com/googles-ad-placements-gone-rogue-report/

Is the dark horse of social media becoming more viable for advertisers?

#Pinterest #AdBuying #DigitalMarketing

https://todayindigital.com/pinterests-stock-surges-as-ad-revenue-soars/

Pinterest's Stock Surges as Ad Revenue Soars

Is the dark horse of social media becoming more viable for advertisers?