Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing

FYI: Kochava adds 6 partners to certification program, expanding beyond social giants: Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch. https://ppc.land/kochava-adds-6-partners-to-certification-program-expanding-beyond-social-giants/ #Kochava #Partners #CertificationProgram #DigitalMarketing #AdTech

ICYMI: Kochava adds 6 partners to certification program, expanding beyond social giants: Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch. https://ppc.land/kochava-adds-6-partners-to-certification-program-expanding-beyond-social-giants/ #Kochava #DigitalMarketing #AdTech #Partnerships #CertificationProgram

Kochava adds 6 partners to certification program, expanding beyond social giants: Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch. https://ppc.land/kochava-adds-6-partners-to-certification-program-expanding-beyond-social-giants/ #Kochava #DigitalMarketing #AdTech #Partnerships #Advertising

Kochava launches first supply performance system for premium publishers: Kochava today launched Atlas Performance by Kochava, the industry's first true Supply Performance System for premium publishers and platforms. https://ppc.land/kochava-launches-first-supply-performance-system-for-premium-publishers/ #Kochava #SupplyPerformance #DigitalMarketing #AdTech #PremiumPublishers

Kochava launches certification for major ad platforms Meta, Google, TikTok: Kochava announced December 15 its Partner Certification Program recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi for integration quality standards. https://ppc.land/kochava-launches-certification-for-major-ad-platforms-meta-google-tiktok/ #Kochava #DigitalMarketing #AdTech #MetaAds #GoogleAds

Kochava launches StationOne to address AI tool fatigue: Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features. https://ppc.land/kochava-launches-stationone-to-address-ai-tool-fatigue/ #Kochava #StationOne #AIToolFatigue #MarketingTechnology #AIManagement

TikTok enables real-time iOS conversion tracking through Kochava partnership: TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns. https://ppc.land/tiktok-enables-real-time-ios-conversion-tracking-through-kochava-partnership/ #TikTok #iOS #Kochava #Marketing #AppMarketing

Kochava study shows TikTok impact 35% higher with marketing mix modeling: New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods. https://ppc.land/kochava-study-shows-tiktok-impact-35-higher-with-marketing-mix-modeling/ #Kochava #TikTokMarketing #MarketingMixModeling #MobileApps #AttributionModeling

Samba TV and Kochava launch unified cross-platform TV measurement solution: Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement. https://ppc.land/samba-tv-and-kochava-launch-unified-cross-platform-tv-measurement-solution/ #SambaTV #Kochava #TVMeasurement #CrossPlatform #AttributionAnalytics