FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta

ICYMI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPI #DigitalMarketing #AdTech

ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards

ICYMI: Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #IABTechLab #TaxonomyIDs #DigitalMarketing

Why AI ad agents need taxonomy IDs, not natural language: IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys. https://ppc.land/why-ai-ad-agents-need-taxonomy-ids-not-natural-language/ #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing

FYI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #DigitalMarketing #AdTech #Amazon

FYI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLMs #CrawlingContent