ICYMI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #Advertising #Amazon #AgentRegistry #AdTech

ICYMI: IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #IABTechLab #CoMPv1 #AIRegulations #LLM #ContentCrawling

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl: IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026. https://ppc.land/iab-tech-labs-comp-spec-forces-llms-to-pay-before-they-crawl/ #AI #MachineLearning #ContentCrawling #DigitalPublishing #IABTechLab

ICYMI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion: IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently. https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ #IABTechLab #AAMP #Advertising #AdTech #Marketing

Open-source AI mapper speeds taxonomy migration in months-long manual process: IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods. https://ppc.land/open-source-ai-mapper-speeds-taxonomy-migration-in-months-long-manual-process/ #OpenSource #AIMapping #TaxonomyMigration #IABTechLab #AI

IAB Tech Lab defines digital auction mechanics for ad buyers: IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms. https://ppc.land/iab-tech-lab-defines-digital-auction-mechanics-for-ad-buyers/ #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

IAB Tech Lab releases CTV ad format standards for public comment: IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising. https://ppc.land/iab-tech-lab-releases-ctv-ad-format-standards-for-public-comment/ #CTV #AdFormats #ProgrammaticAdvertising #IABTechLab #ConnectedTelevision

IAB Tech Lab releases Deals API to streamline programmatic transactions: IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals. https://ppc.land/iab-tech-lab-releases-deals-api-to-streamline-programmatic-transactions/ #ProgrammaticAdvertising #IABTechLab #DealsAPI #AdTech #DigitalMarketing