FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

ICYMI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #VideoMarketing #MediaStandards #Transparency

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #Broadcasting #Advertising #TVMeasurement #DigitalMarketing #CrossPlatform

CIMM picks six startups reshaping TV measurement with AI and privacy tech: Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification. https://ppc.land/cimm-picks-six-startups-reshaping-tv-measurement-with-ai-and-privacy-tech/ #AI #TVMeasurement #PrivacyTech #Startups #DigitalAdvertising

YouTube forced Barb to halt UK TV measurement after legal threat: Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch. https://ppc.land/youtube-forced-barb-to-halt-uk-tv-measurement-after-legal-threat/ #YouTube #TVMeasurement #Media #LegalThreat #DigitalMedia

Nielsen launches big data + panel measurement for 2025 TV season: Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins. https://ppc.land/nielsen-launches-big-data-panel-measurement-for-2025-tv-season/ #Nielsen #BigData #TVMeasurement #DataAnalytics #PanelMeasurement

Nielsen secures two-year TV measurement extension in New Zealand: Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters. https://ppc.land/nielsen-secures-two-year-tv-measurement-extension-in-new-zealand/ #Nielsen #TVMeasurement #NewZealand #Broadcasting #SkyTV

Samba TV and Kochava launch unified cross-platform TV measurement solution: Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement. https://ppc.land/samba-tv-and-kochava-launch-unified-cross-platform-tv-measurement-solution/ #SambaTV #Kochava #TVMeasurement #CrossPlatform #AttributionAnalytics

Comscore achieves full JIC certification for national TV measurement: Company becomes sole provider with complete certification across all measurement categories https://ppc.land/comscore-achieves-full-jic-certification-for-national-tv-measurement/ #Comscore #JICcertification #TVmeasurement #MarketResearch #MediaAnalytics