ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

FYI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #AdBuying #MediaData

ICYMI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #MediaDataEngine #AdBuying

Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #AdTech #MediaData

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

ICYMI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #VideoMarketing #MediaStandards #Transparency

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #Broadcasting #Advertising #TVMeasurement #DigitalMarketing #CrossPlatform

CIMM picks six startups reshaping TV measurement with AI and privacy tech: Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification. https://ppc.land/cimm-picks-six-startups-reshaping-tv-measurement-with-ai-and-privacy-tech/ #AI #TVMeasurement #PrivacyTech #Startups #DigitalAdvertising

YouTube forced Barb to halt UK TV measurement after legal threat: Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch. https://ppc.land/youtube-forced-barb-to-halt-uk-tv-measurement-after-legal-threat/ #YouTube #TVMeasurement #Media #LegalThreat #DigitalMedia