Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #AdTech #ProgrammaticAdvertising

Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #AttentionData #CTV #CampaignPlanning

Teads brings Lumen's attention science to CTV HomeScreen globally: Teads and Lumen expand their partnership to bring eye-tracking attention measurement to CTV HomeScreen placements globally across the US, EMEA, APAC, and LATAM. https://ppc.land/teads-brings-lumens-attention-science-to-ctv-homescreen-globally/ #Teads #Lumen #AttentionScience #CTV #DigitalMarketing

FYI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #ProgrammaticAdvertising #CTV #ArtificialIntelligence #IABEurope #DigitalMarketing

FYI: Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know: ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers. https://ppc.land/index-cloud-meta-ctv-and-synthetic-audiences-what-ad-tech-needs-to-know/ #AdTech #DigitalMarketing #CTV #Podcast #AudienceTargeting

ICYMI: Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait: Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S. https://ppc.land/nielsens-predictive-sales-lift-promises-mid-campaign-answers-without-the-wait/ #Nielsen #PredictiveSalesLift #Advertising #DigitalMarketing #CTV

CTV calificó de “estafa” el aumento del ingreso mínimo integral anunciado por Delcy Rodríguez

https://fed.brid.gy/r/https://www.elnacional.com/2026/05/ctv-califico-de-estafa-el-aumento-del-ingreso-minimo-integral-anunciado-por-delcy-rodriguez/

Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait: Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S. https://ppc.land/nielsens-predictive-sales-lift-promises-mid-campaign-answers-without-the-wait/ #PredictiveSalesLift #Nielsen #AdTech #DigitalMarketing #CTV

FYI: Walmart Connect opens CTV to all advertisers with Connect Select: Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers. https://ppc.land/walmart-connect-opens-ctv-to-all-advertisers-with-connect-select/ #WalmartConnect #CTV #DigitalMarketing #ProgrammaticAdvertising #ConnectSelect

FYI: Guideline brings local CPM benchmarks to CTV and podcasts: Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers. https://ppc.land/guideline-brings-local-cpm-benchmarks-to-ctv-and-podcasts/ #DigitalMarketing #CTV #Podcasts #AudioStreaming #CPM