FYI: France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide: Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market. https://ppc.land/frances-hidden-ctv-rulebook-alliance-digitale-publishes-technical-standards-guide/ #CTV #StandardsTech #PublicitéNumérique #VAST #OpenRTB

ICYMI: France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide: Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market. https://ppc.land/frances-hidden-ctv-rulebook-alliance-digitale-publishes-technical-standards-guide/ #CTV #PublicitéNumérique #StandardsTechniques #VAST #OpenRTB

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

IAB Tech Lab challenges Prebid transaction ID changes: IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns. https://ppc.land/iab-tech-lab-challenges-prebid-transaction-id-changes/ #IAB #Prebid #OpenRTB #DigitalAdvertising #AdTech

ICYMI: Belgian court limits IAB Europe's role in TCF framework: IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld. https://ppc.land/belgian-court-limits-iab-europes-role-in-tcf-framework/ #IAB #GDPR #Privacy #DataProtection #OpenRTB

Belgian court limits IAB Europe's role in TCF framework: IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld. https://ppc.land/belgian-court-limits-iab-europes-role-in-tcf-framework/ #GDPR #IABEurope #TCF #OpenRTB #DataPrivacy

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticAdvertising #DigitalMarketing

Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing