PPC LandHow IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics
IAB Tech Lab challenges Prebid transaction ID changes: IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns. https://ppc.land/iab-tech-lab-challenges-prebid-transaction-id-changes/ #IAB #Prebid #OpenRTB #DigitalAdvertising #AdTech
ICYMI: Belgian court limits IAB Europe's role in TCF framework: IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld. https://ppc.land/belgian-court-limits-iab-europes-role-in-tcf-framework/ #IAB #GDPR #Privacy #DataProtection #OpenRTB
Belgian court limits IAB Europe's role in TCF framework: IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld. https://ppc.land/belgian-court-limits-iab-europes-role-in-tcf-framework/ #GDPR #IABEurope #TCF #OpenRTB #DataPrivacy
ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing
ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticAdvertising #DigitalMarketing
Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing
MAR𝕏 :unverifiable:Have you ever had to explain a standard to a colleague, and then midway through realize how absolutely bonkers the standard is?
Digitalcourage (alter Account)Mit @[email protected], http://datenschutzverein.de & http://netzwerk-datenschutzexpertise.de beteiligen wir uns an einer EU-weiten Beschwerde-Welle gegen verhaltensorientierte Werbung von #Google & Co.:
https://digitalcourage.de/blog/2019/beschwerde-real-time-bidding
#RealTimeBidding #AdX @[email protected] #OpenRTB /f
Liebe Datenschutzbeauftragte aller Bundesländer,
hier ist eine gemeinsame Beschwerde gegen #OpenRTB & #Googles #AdX wegen verhaltensbasierter #Werbung im Internet:
https://digitalcourage.de/blog/2019/beschwerde-real-time-bidding
#FixAdTech #StopSpyingOnUs #LfDI #LDI @[email protected] @[email protected] @[email protected] #Datenschutz /f