ICYMI: Prebid puts publishers at the center of agentic ad buying: Prebid's May 2026 webinar reveals the open-source project's agentic roadmap: seller agents, AdCP protocol development, and early spend in the low six figures. https://ppc.land/prebid-puts-publishers-at-the-center-of-agentic-ad-buying/ #Prebid #AdTech #Publishers #OpenSource #DigitalAdvertising

FYI: Bell Media and TELUS crack Canada's first live linear ad swap on streaming TV: Bell Media and TELUS launch live ad replacement on TELUS TV+ across TSN and CTV channels, marking Canada's first broadcaster-BDU live linear inventory deal. https://ppc.land/bell-media-and-telus-crack-canadas-first-live-linear-ad-swap-on-streaming-tv/ #BellMedia #TELUS #StreamingTV #AdTech #DigitalAdvertising

Carvertise and Azira link rideshare ads to verified tourism visits: Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns. https://ppc.land/carvertise-and-azira-link-rideshare-ads-to-verified-tourism-visits/ #RideshareMarketing #Tourism #DigitalAdvertising #OutOfHomeAdvertising #ROI

ICYMI: Gaming desktop apps take 11% of web bid requests - and fool viewability tools: Jounce Media's June 2026 report finds desktop apps drive 11% of web bid requests, surpassing Yahoo, with viewability tools blind to background ad refreshing. https://ppc.land/gaming-desktop-apps-take-11-of-web-bid-requests-and-fool-viewability-tools/ #Gaming #DesktopApps #WebBidRequests #AdTech #DigitalAdvertising

PubMatic puts partner AI models inside the auction with Decision Fabric: PubMatic's Decision Fabric deploys partner AI models natively inside the auction, running on full bidstream signals before traffic shaping filters inventory. https://ppc.land/pubmatic-puts-partner-ai-models-inside-the-auction-with-decision-fabric/ #PubMatic #DecisionFabric #AIMarketing #AdTech #DigitalAdvertising

FYI: DeepIntent cracks open EHR advertising with three point-of-care deals: DeepIntent partners with Lane4.io, OptimizeRx, and epocrates to bring EHR and point-of-care inventory into programmatic omnichannel healthcare ad campaigns. https://ppc.land/deepintent-cracks-open-ehr-advertising-with-three-point-of-care-deals/ #HealthcareMarketing #EHR #DigitalAdvertising #ProgrammaticAds #PointOfCare

3D motion DOOH ads are 67% better at brand awareness, study finds: Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents. https://ppc.land/3d-motion-dooh-ads-are-67-better-at-brand-awareness-study-finds/ #3DAds #DOOH #DigitalAdvertising #BrandAwareness #MarketingResearch

ICYMI: DoubleVerify brings post-bid measurement to LinkedIn Audience Network: DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally. https://ppc.land/doubleverify-brings-post-bid-measurement-to-linkedin-audience-network/ #DoubleVerify #LinkedIn #PostBidMeasurement #B2BMarketing #DigitalAdvertising

𝗡𝗶𝗴𝗲𝗿𝗶𝗮’𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝘀 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗵𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗼𝗻𝗹𝗶𝗻𝗲!
The 𝗡𝗶𝗴𝗲𝗿𝗶𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 is witnessing strong momentum through social commerce, creator driven campaigns, and rising mobile internet penetration.
𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲: https://www.kenresearch.com/nigeria-digital-advertising-and-influencer-platforms-market?utm_source=Mastodon&utm_medium=Social&utm_campaign=Aniket
#DigitalAdvertising #InfluencerMarketing #Nigeria

FYI: FTC orders Cox Media Group to pay $880,000 over fake AI listening ad service: The FTC fined Cox Media Group, MindSift, and 1010 Digital Works $930,000 for selling a fabricated AI voice-targeting advertising service to small businesses. https://ppc.land/ftc-orders-cox-media-group-to-pay-880-000-over-fake-ai-listening-ad-service/ #FTC #CoxMediaGroup #AIVoiceTargeting #DigitalAdvertising #MarketingNews