bocops20h ago

"PUBLISHER or INTERMEDIARY or BOTH. If you own the app you're monetizing and/or you're paid directly by Google, then you're classified as PUBLISHER. If not, you're classified as INTERMEDIARY. If you belong in both categories, you're classified as BOTH."

The first part of that paragraph describes a binary choice, so how could BOTH ever be correct here? 🤡

Source: https://support.google.com/admob/answer/9884382?hl=en

#Google #AdMob #IAB

Provide your seller information with sellers.json - Google AdMob Help

Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud. Sellers.json works through a publicly-available file of seller information. Publish

PPC Land1d ago
FYI: TCF enforcement more than doubled in 2025, IAB Europe report shows: IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework. https://ppc.land/tcf-enforcement-more-than-doubled-in-2025-iab-europe-report-shows/ #TCF #IAB #ComplianceReport #DataProtection #Privacy
TCF enforcement more than doubled in 2025, IAB Europe report shows

IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.

PPC Land
PPC Land4d ago
Austria's influencer marketing gets its first rulebook - and the industry wrote it: Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands. https://ppc.land/austrias-influencer-marketing-gets-its-first-rulebook-and-the-industry-wrote-it/ #InfluencerMarketing #MarketingGuide #DigitalMarketing #ContentCreators #IAB
Austria's influencer marketing gets its first rulebook - and the industry wrote it

Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.

PPC Land
René [¬º-°]¬Mar 21

»Angesichts des Hypes um die Potenziale generativer KI lässt sich zudem festhalten, dass es momentan fast keine Berufe gibt, die dadurch vollständig substituiert werden könnten.« – Lesenswerter Kurzbericht des IAB.

https://job-futuromat.iab.de/#kurzbericht

#ki #ai #Sloperator #ArtificialIntelligence #GenerativeAI #GenerativeKI #LLM #IAB

Start | Job-Futuromat

Werden digitale Technologien Ihren Job verändern? Jetzt testen!

PPC LandMar 17
FYI: Swedish publishers back Meta's expulsion from IAB - and it's just the start: Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook. https://ppc.land/swedish-publishers-back-metas-expulsion-from-iab-and-its-just-the-start/ #Meta #IAB #Sverige #DigitalMarknadsföring #Annonsbedrägeri
Swedish publishers back Meta's expulsion from IAB - and it's just the start

Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

PPC Land
PPC LandMar 17
FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
Australian digital audio ad spend hits $339m - but measurement gaps threaten growth

IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.

PPC Land
PPC LandMar 17
FYI: CTV's conversion gap: why advertisers still can't close the loop on the big screen: IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026. https://ppc.land/ctvs-conversion-gap-why-advertisers-still-cant-close-the-loop-on-the-big-screen/ #CTV #DigitalAdvertising #CrossDeviceAttribution #PerformanceMarketing #IAB
CTV's conversion gap: why advertisers still can't close the loop on the big screen

IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

PPC Land
PPC LandMar 15
ICYMI: Swedish publishers back Meta's expulsion from IAB - and it's just the start: Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook. https://ppc.land/swedish-publishers-back-metas-expulsion-from-iab-and-its-just-the-start/ #Meta #IAB #Advertising #Fraud #Facebook
Swedish publishers back Meta's expulsion from IAB - and it's just the start

Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

PPC Land
PPC LandMar 14
Swedish publishers back Meta's expulsion from IAB - and it's just the start: Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook. https://ppc.land/swedish-publishers-back-metas-expulsion-from-iab-and-its-just-the-start/ #Meta #IAB #falskaannonser #annonsering #digitalmarknadsföring
Swedish publishers back Meta's expulsion from IAB - and it's just the start

Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

PPC Land
Online Marketing Strategy ⌘Mar 11
IAB Tech Lab released Content Monetization Protocols (CoMP), a specification to create payment rails for AI systems using publisher content. The framework aims to establish commercial terms before AI crawlers access content, potentially reshaping how information is valued online. https://martech.org/iab-proposes-new-payment-rules-for-ai-content-access/ #Marketing #Strategy #AI #IAB
IAB proposes new payment rules for AI content access | MarTech

The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online.

MarTech