FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

FYI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdComplexity #InStreamAds

ICYMI: YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #MarketingStrategy

YouTube's hidden ad complexity: what programmatic buyers get wrong: YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance. https://ppc.land/youtubes-hidden-ad-complexity-what-programmatic-buyers-get-wrong/ #YouTubeAds #ProgrammaticBuying #DigitalMarketing #AdTech #Advertising

FYI: Spain's streamers are watching more - and advertisers are taking notice: Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers. https://ppc.land/spains-streamers-are-watching-more-and-advertisers-are-taking-notice/ #SpainStreamers #CTVAdvertising #ProgrammaticBuying #LiveStreaming #AdTech

CloudX opens mobile app inventory to omnichannel DSPs without SDK integration: CloudX today enables omnichannel programmatic buyers to compete alongside SDK bidders in mobile app auctions without additional publisher integrations. https://ppc.land/cloudx-opens-mobile-app-inventory-to-omnichannel-dsps-without-sdk-integration/ #CloudX #Omnichannel #ProgrammaticBuying #MobileApps #DSP

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

Advertising executive says programmatic buying "feels very broken": Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality. https://ppc.land/advertising-executive-says-programmatic-buying-feels-very-broken/ #Advertising #ProgrammaticBuying #Marketing #AIInAdvertising #DigitalMarketing

ICYMI: Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing

Product listing ads get major update as IAB Tech Lab finalizes new standard: Latest OpenRTB specification changes aim to standardize programmatic buying of product listing ads across commerce platforms. https://ppc.land/product-listing-ads-get-major-update-as-iab-tech-lab-finalizes-new-standard/ #ProductListingAds #IABTechLab #OpenRTB #ProgrammaticBuying #DigitalMarketing