sayzardLuma (@LumaLabsAI)
Luma Agents가 이커머스 캠페인용 광고 소재를 자동으로 생성해 주는 기능을 소개했다. 제품 수와 시장, 포맷이 많아져도 병목 없이 브리프와 스타일만 정하면 캠페인 자산을 확장 제작할 수 있다는 점을 강조한다.
PPC LandICYMI: Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo
ICYMI: TikTok TopReach goes public: one buy for TikTok's two top ad spots: TikTok TopReach enters Q2 open beta combining TopView and TopFeed into one buy, offering 59% incremental reach at 3X lower cost per reach than TopView alone. https://ppc.land/tiktok-topreach-goes-public-one-buy-for-tiktoks-two-top-ad-spots/ #TikTok #TopReach #DigitalMarketing #AdTech #OnlineAdvertising
ICYMI: TikTok Growth Max targets episodic drama ads with 3x ROAS claim: TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea. https://ppc.land/tiktok-growth-max-targets-episodic-drama-ads-with-3x-roas-claim/ #TikTokMarketing #EpisodicDrama #AdTech #ROAS #DigitalMarketing
AWS RTB Fabric now lets bidders keep their own domains: AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations. https://ppc.land/aws-rtb-fabric-now-lets-bidders-keep-their-own-domains/ #AWSTech #RealTimeBidding #DigitalAdvertising #AdTech #DSP
illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. https://ppc.land/illumin-embeds-cint-brand-lift-into-programmatic-campaign-setup/ #BrandLift #ProgrammaticAds #DigitalMarketing #MarketingStrategy #AdTech
Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia
Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs: Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself. https://ppc.land/microsoft-monetize-fuses-linkedin-profile-data-into-ctv-via-three-dsps/ #MicrosoftMonetize #LinkedIn #CTV #DigitalMarketing #AdTech
Glyn Moody#Meta made $14 million just off of these scam ads - https://mashable.com/article/meta-profited-from-medicare-scam-ads-report "Americans have lost billions to malicious social media advertising." #adtech
Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo