ICYMI: Google fires two algorithm updates in three days as NewFronts shift: Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising. https://ppc.land/google-fires-two-algorithm-updates-in-three-days-as-newfronts-shift/ #GoogleUpdates #DigitalAdvertising #AlgorithmChanges #IABNewFronts #ChatGPT

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

Google fires two algorithm updates in three days as NewFronts shift: Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising. https://ppc.land/google-fires-two-algorithm-updates-in-three-days-as-newfronts-shift/ #GoogleUpdates #DigitalAdvertising #SearchAlgorithms #IABNewFronts #AmazonAI

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @rga @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

FYI: FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FASTChannels #CTV #SubscriptionFatigue #DigitalAdvertising #MediaTrends

VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership

ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel

FYI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #DigitalAdvertising #ProgrammaticAdvertising #OutOfHome #MarketingTrends