ICYMI: Meta's Robyn: who really benefits when a platform builds your MMM?: Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions. https://ppc.land/metas-robyn-who-really-benefits-when-a-platform-builds-your-mmm/ #Meta #RobynMMM #MarketingMeasurement #DigitalAdvertising #OpenSource

FYI: Google fires two algorithm updates in three days as NewFronts shift: Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising. https://ppc.land/google-fires-two-algorithm-updates-in-three-days-as-newfronts-shift/ #GoogleUpdates #DigitalAdvertising #AlgorithmChanges #ChatGPT #AI

ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money: Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology. https://ppc.land/nielsens-gauge-suppression-fight-is-really-about-who-controls-tv-money/ #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising

ICYMI: Google fires two algorithm updates in three days as NewFronts shift: Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising. https://ppc.land/google-fires-two-algorithm-updates-in-three-days-as-newfronts-shift/ #GoogleUpdates #DigitalAdvertising #AlgorithmChanges #IABNewFronts #ChatGPT

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

Google fires two algorithm updates in three days as NewFronts shift: Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising. https://ppc.land/google-fires-two-algorithm-updates-in-three-days-as-newfronts-shift/ #GoogleUpdates #DigitalAdvertising #SearchAlgorithms #IABNewFronts #AmazonAI

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @rga @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

FYI: FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FASTChannels #CTV #SubscriptionFatigue #DigitalAdvertising #MediaTrends