FYI: Google is overhauling DV360: 12 changes coming by August 2026: Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.
https://ppc.land/google-is-overhauling-dv360-12-changes-coming-by-august-2026/ #DV360 #GoogleMarketing #DigitalAdvertising #AdTech #DisplayAdvertising
Google is overhauling DV360: 12 changes coming by August 2026
Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.
Walmart Connect brings real purchase data into Google DV360 for YouTube ads: Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.
https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/ #WalmartConnect #GoogleDV360 #YouTubeAds #RetailMarketing #DigitalAdvertising
Walmart Connect brings real purchase data into Google DV360 for YouTube ads
Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.
FYI: YouTube Shorts hits 2 billion monthly TV hours - and it's just getting started: YouTube Shorts hits 2 billion monthly TV hours as Kurt Wilms and creator AdamW explain what that means for creators, viewers, and connected-TV advertising.
https://ppc.land/youtube-shorts-hits-2-billion-monthly-tv-hours-and-its-just-getting-started/ #YouTubeShorts #VideoMarketing #ContentCreation #DigitalAdvertising #SocialMedia
YouTube Shorts hits 2 billion monthly TV hours - and it's just getting started
YouTube Shorts hits 2 billion monthly TV hours as Kurt Wilms and creator AdamW explain what that means for creators, viewers, and connected-TV advertising.
Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway: Barb's TV campaign analytics platform has attracted over 600 UK advertising buyers and sellers since January, with Amazon Prime Video integration now underway.
https://ppc.land/barb-ads-hub-hits-600-users-as-amazon-prime-video-integration-gets-underway/ #BarbAdsHub #TVAnalytics #DigitalAdvertising #AmazonPrimeVideo #AdvertisingTrends
Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway
Barb's TV campaign analytics platform has attracted over 600 UK advertising buyers and sellers since January, with Amazon Prime Video integration now underway.
ICYMI: YouTube Shorts hits 2 billion monthly TV hours - and it's just getting started: YouTube Shorts hits 2 billion monthly TV hours as Kurt Wilms and creator AdamW explain what that means for creators, viewers, and connected-TV advertising.
https://ppc.land/youtube-shorts-hits-2-billion-monthly-tv-hours-and-its-just-getting-started/ #YouTubeShorts #VideoMarketing #ContentCreators #DigitalAdvertising #ConnectedTVYouTube Shorts hits 2 billion monthly TV hours - and it's just getting started
YouTube Shorts hits 2 billion monthly TV hours as Kurt Wilms and creator AdamW explain what that means for creators, viewers, and connected-TV advertising.
FYI: IAB Europe updates TCF consent rules for multi-device, fingerprinting, and CTV: IAB Europe moves TCF to Policy v5.0.b, adding multi-device consent, UI overhaul, Special Feature 2 rename, and CMP deadlines from October 2026 to February 2027.
https://ppc.land/iab-europe-updates-tcf-consent-rules-for-multi-device-fingerprinting-and-ctv/ #IABEurope #TCF #ConsentManagement #DigitalAdvertising #DataPrivacy
IAB Europe updates TCF consent rules for multi-device, fingerprinting, and CTV
IAB Europe moves TCF to Policy v5.0.b, adding multi-device consent, UI overhaul, Special Feature 2 rename, and CMP deadlines from October 2026 to February 2027.
FYI: Pinterest's $4 billion AWS deal and the cost of AI-powered discovery: Pinterest commits $4 billion to AWS through 2031 as Google builds a gigawatt Texas data center and DoorDash, Roblox expand where digital advertising happens.
https://ppc.land/pinterests-4-billion-aws-deal-and-the-cost-of-ai-powered-discovery/ #Pinterest #AWS #AI #DigitalAdvertising #TechNews
Pinterest's $4 billion AWS deal and the cost of AI-powered discovery
Pinterest commits $4 billion to AWS through 2031 as Google builds a gigawatt Texas data center and DoorDash, Roblox expand where digital advertising happens.
FYI: APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win: APG|SGA has won the exclusive advertising contract at Zurich Airport through at least 2033, covering all analogue and digital spaces after a public tender.
https://ppc.land/apg-sga-clinches-zurich-airport-ad-rights-until-2033-in-public-tender-win/ #ZurichAirport #Advertising #Marketing #PublicTender #DigitalAdvertising
APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win
APG|SGA has won the exclusive advertising contract at Zurich Airport through at least 2033, covering all analogue and digital spaces after a public tender.
ICYMI: AdPlayer.Pro scales to 551M daily ad requests and adds vertical video formats: AdPlayer.Pro hits 551M daily ad requests, reaches 10,000 peak RPS, and adds vertical video plus Interstitial Video Ads 2.0 across all outstream ad formats.
https://ppc.land/adplayer-pro-scales-to-551m-daily-ad-requests-and-adds-vertical-video-formats/ #AdPlayerPro #DigitalAdvertising #AdTech #VideoAds #InterstitialAds
AdPlayer.Pro scales to 551M daily ad requests and adds vertical video formats
AdPlayer.Pro hits 551M daily ad requests, reaches 10,000 peak RPS, and adds vertical video plus Interstitial Video Ads 2.0 across all outstream ad formats.
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