The Agency Review

@TheAgencyReview
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Since 2012, reviewing books relevant to advertising. Which is all of them. Also interviews with people like Sir John Hegarty, George Lois, and others. See for yourself at the-agency-review.com

“It’s less of trying to understand ‘why’ they are saying that and more just saying ‘this is what they’re presenting to me and what should be my logical response’” #ZachBruno on the sustainability of love. #YoureOnMuteThePodcast Episode
11:

https://open.spotify.com/episode/2vhFNCCqtORoMMV4JOxwKh?si=7e69e8ccef59445e

#love #podcast

Episode 11-Zach Bruno

You're On Mute · Episode

Spotify
The work George Lois did still knocks me out. Even the work he didn’t do. My thoughts on the occasion of his passing: http://drupal.prod.adage.com/article/opinion/remembering-george-lois-tribute-iconic-art-director/2478761 #AdAge #GeorgeLois #advertising #creativerevolution
.#ChrisBarez-Brown has written a book ostensibly to help employees thrive at work, but if CEOs don’t read it, they’re going to fall behind. We review Shine: http://the-agency-review.com/shine-survive-thrive @BarezBrown @penguinusa #employees #innovation #futureofwork #business
Shine: How to Survive and Thrive at Work

You ever get a shopping cart that’s got one wonky wheel that keeps pulling you to the right? And you think, “I can endure this.” But then you’re not even out of the produce section before you’re ab…

The Agency Review
The challenge of being intentional as a way to get the good things to resonate longer than the bad things. Expert recruiter #MichaelaMorgan on episode 10 of #YoureOnMuteThePodcast: https://podcasts.apple.com/us/podcast/episode-10-michaela-morgan/id1746606151?i=1000655744374 #resonance #badthings #goodthings #podcast
Episode 10-Michaela Morgan

Podcast Episode · You're On Mute · 02/29/2024 · 14m

Apple Podcasts
Why do ads for hospitals look the way they do – which is exactly like every other hospital’s ads? Some thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #advertising #hospitaladvertising #healthcareadvertising #doctors
I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.

Martin Bihl
Not a book about how to make decisions, nor an exploration of the history of decision making - #TheDecisionBook instead provides you with a variety of models for actually making decisions. We explain why that’s valuable: http://the-agency-review.com/decision-book #decisions @wwnorton #business
The Decision Book

Near the end of The Decision Book the authors drop this little bomb on the reader: We are increasingly surrounded by ‘black boxes’, complex constructs that we do not understand even if they are exp…

The Agency Review
Episode 09-Leah Brier Bienstock

You're On Mute · Episode

Spotify
There’s an opportunity lurking within some disappointing data in a survey about small business dissatisfaction with their banks. You know like there usually is. Some thoughts on #smallbusiness #banking: https://www.martinbihl.com/business-thinking/small-business-banking #banks #business #postCovid
Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl

Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.

Martin Bihl
How do you transform the charisma and insight of one person into the culture of an entire global agency? This and other questions in our review of #QuotationsofDavidOgilvy: http://the-agency-review.com/quotations-ogilvy @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies
Quotations of David Ogilvy

When agencies are founded, they invariably sell the personality of their founders because frankly they have little else for clients to bet the farm on. The Scottish public school/Parisian sous-chef…

The Agency Review