While your competition is fretting about how to get where the eyeballs are you, you can be smarter than them once you’re actually there. My thoughts on #marketing smarter: https://www.martinbihl.com/business-thinking/customer-marketing-strategy

.#CameronWeston on the friends you can’t live without & the friends you CAN as he discusses love, loyalty and friendship. Episode 6 of #YoureOnMuteThePodcast: https://podcasts.apple.com/us/podcast/episode-06-cameron-weston/id1746606151?i=1000655744506 #love #loyalty #friendship

What’s that thing, when you see a bunch of the same #marketing, all delivering on the same strategy, but in different media and different iterations? Why I think the #advertisingcampaign shouldn’t be as dead as others do. https://www.martinbihl.com/business-thinking/campaigns-marketing

Olivia Kenney describes what it’s like to learn how to be a real friend – which I can think of literally hundreds of people who need to learn. Episode 5 of #YoureOnMuteThePodcast: https://podcasts.apple.com/us/podcast/episode-05-olivia-kenney/id1746606151?i=1000655744488 #podcast

There are a lot of cannabis brands. A. Lot. Picking 4 to highlight was very difficult but I think they are each emblematic of approaches to the unique challenges of the category. https://www.mmm-online.com/home/channel/features/4-cannabis-brands-navigating-a-fascinating-business/ #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing

What competition has to do with envy, jealousy and appreciation. Agency principal Lance Thomas unpacks all of it for you on the fourth episode of #YoureOnMuteThePodcast: https://podcasts.apple.com/us/podcast/episode-04-lance-thomas/id1746606151?i=1000655744345 #envy #jealousy #art #podcast

A story about a client agreeing with me & calling me a genius and me telling him he’s wrong. Well, part-wrong. Some thoughts on branding: www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy