ICYMI: Meta auto-enrolled REI into AI: what Cannes week revealed about brand control: Covering June 25-26, 2026. A deformed bicycle ad, a £1.6bn UK TV merger, a new shared language for programmatic auctions, and Amazon's expanding commerce data footprint define the final day of Cannes Lions week. https://ppc.land/meta-auto-enrolled-rei-into-ai-what-cannes-week-revealed-about-brand-control/ #CannesLions #BrandControl #MetaAI #ProgrammaticAds #DigitalMarketing

FYI: Channel 4 opens VOD inventory to five DSPs in a programmatic first: Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers. https://ppc.land/channel-4-opens-vod-inventory-to-five-dsps-in-a-programmatic-first/ #VOD #ProgrammaticAds #DigitalMarketing #Advertising #Channel4

FYI: Philo launches pause ads via Magnite, Index Exchange and six SSP partners: Philo this week launched pause ads across all ad-supported channels, available programmatically via Magnite, Index Exchange, Kargo, Nexxen, and other SSP partners. https://ppc.land/philo-launches-pause-ads-via-magnite-index-exchange-and-six-ssp-partners/ #Philo #Advertising #DigitalMarketing #ProgrammaticAds #SSP

ICYMI: Philo launches pause ads via Magnite, Index Exchange and six SSP partners: Philo this week launched pause ads across all ad-supported channels, available programmatically via Magnite, Index Exchange, Kargo, Nexxen, and other SSP partners. https://ppc.land/philo-launches-pause-ads-via-magnite-index-exchange-and-six-ssp-partners/ #Philo #Advertising #AdTech #ProgrammaticAds #SSP

ICYMI: Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #DigitalMarketing #CTV #AdTech #ProgrammaticAds #MarketingInsights

The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes: The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes. https://ppc.land/the-trade-desk-plugs-adsquare-into-audience-unlimited-for-real-world-outcomes/ #DigitalMarketing #OnlineAdvertising #ProgrammaticAds #MarketingTechnology #DataDriven

Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

AdPlayer.Pro scales to 551M daily ad requests and adds vertical video formats: AdPlayer.Pro hits 551M daily ad requests, reaches 10,000 peak RPS, and adds vertical video plus Interstitial Video Ads 2.0 across all outstream ad formats. https://ppc.land/adplayer-pro-scales-to-551m-daily-ad-requests-and-adds-vertical-video-formats/ #AdPlayerPro #DigitalMarketing #AdTech #VideoMarketing #ProgrammaticAds

FYI: Uber opens its ad platform to developers with new Ads APIs: Uber Advertising launches Ads APIs, letting POS systems, aggregators, and CPG brands manage campaigns and pull performance data programmatically for first time. https://ppc.land/uber-opens-its-ad-platform-to-developers-with-new-ads-apis/ #UberAdvertising #DigitalMarketing #AdTech #ProgrammaticAds #MarketingAutomation