illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. https://ppc.land/illumin-embeds-cint-brand-lift-into-programmatic-campaign-setup/ #BrandLift #ProgrammaticAds #DigitalMarketing #MarketingStrategy #AdTech

Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix2026 #Advertising #AIAgents #ProgrammaticAds #DigitalMarketing

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAds #AdTech #Advertising #Ecommerce

FYI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAds #Advertising

ICYMI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaign #ProgrammaticAds #AudienceSegmentation #DSP

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #ProgrammaticAds #AdRevenue #SocialMediaMarketing

Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #Q12026 #AdSpend #DigitalMarketing #ProgrammaticAds