ICYMI: How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Zeta #Agencies #MarketingTrends #DigitalMarketing #Q12026

96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #Advertising #AudioMarketing #MediaInvestment #DigitalAdvertising #MarketingTrends

ICYMI: Google Ads cuts granular data access to 37 months starting June 2026: Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines. https://ppc.land/google-ads-cuts-granular-data-access-to-37-months-starting-june-2026/ #GoogleAds #DigitalMarketing #PPC #AdTech #MarketingTrends

How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Agencies #MarketingTrends #Zeta #DigitalMarketing #BusinessGrowth

Amazon's ad business crossed $70B TTM - and that's not even the biggest story: Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry. https://ppc.land/amazons-ad-business-crossed-70b-ttm-and-thats-not-even-the-biggest-story/ #AmazonAds #DigitalMarketing #AdvertisingNews #Ecommerce #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

MiQ study of 53 million households finds the marketing funnel is broken: MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random. https://ppc.land/miq-study-of-53-million-households-finds-the-marketing-funnel-is-broken/ #MarketingStrategy #ConsumerBehavior #DigitalMarketing #MarketingTrends #DataInsights

FYI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #Advertising #AIAdoption #MarketingTrends #InHousing