PPC LandFYI: IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #AdTech #Programmatic #SupplyChain #Transparency #Marketing
IAB Europe's 383-question guide finally maps who owes what to whom in ad tech: IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges. https://ppc.land/iab-europes-383-question-guide-finally-maps-who-owes-what-to-whom-in-ad-tech/ #IABEurope #AdTech #Programmatic #SupplyChain #Transparency
IAB Europe maps the programmatic CTV landscape in its most detailed guide yet: IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers. https://ppc.land/iab-europe-maps-the-programmatic-ctv-landscape-in-its-most-detailed-guide-yet/ #IABEurope #Programmatic #CTV #DigitalAdvertising #AdTech
FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology
VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #SmartCities #UrbanScreens #MediaPartnership
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying
Tuvoc TechnologiesCTV Advertising Strategy: Moving Beyond Programmatic
https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/
CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.
#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV
IAB's new contract framework addresses 15 years of advertising chaos: IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010. https://ppc.land/iabs-new-contract-framework-addresses-15-years-of-advertising-chaos/ #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations
The Cost of Owning a DSP or SSP Platform at Scale
https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/
Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.
#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology
HabrЦифровая реклама: архитектура системы вещания Russ
Привет, Хабр! С вами команда Russtech — разработчики ведущего российского оператора рекламы вне дома Russ. Сегодня мы расскажем о еще одном нашем IT-продукте — платформе управления контентом на цифровых экранах Russ Player. Данный инструмент помог нам существенно оптимизировать работу с креативами и добиться гибкого, эффективного планирования рекламных кампаний. В статье разберем, что представляет собой система вещания, как формируется расписание эфира и какие возможности в цифровой рекламе вне дома (DOOH) открывают realtime-механики.
https://habr.com/ru/companies/wildberries/articles/986688/
#цифровая_реклама #dooh #вещание #programmatic #digital_signature
