PPC LandPlace Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing
Broadsign acquires Place Exchange in out-of-home consolidation deal: Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors. https://ppc.land/broadsign-acquires-place-exchange-in-out-of-home-consolidation-deal/ #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
ID5 acquires TrueData to strengthen global identity infrastructure: ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising. https://ppc.land/id5-acquires-truedata-to-strengthen-global-identity-infrastructure/ #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst
AudienceProject executive outlines cross-media measurement priorities: Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology. https://ppc.land/audienceproject-executive-outlines-cross-media-measurement-priorities/ #CrossMediaMeasurement #AdvertisingTechnology #AudienceProject #CPO #AITransformation
AWS launches dedicated network for real-time ad bidding workloads: AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions. https://ppc.land/aws-launches-dedicated-network-for-real-time-ad-bidding-workloads/ #AWS #AdTech #RTB #DigitalAdvertising #AdvertisingTechnology
HDWEBSOFT Software OutsourcingAdvertising technology is no longer optional—it’s essential.
From DSPs and SSPs to programmatic bidding and data platforms, this ecosystem drives how brands reach us online. Explore our in-depth guide: What is Advertising Technology?
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Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology
VIOOH partners with Vengo for US programmatic advertising expansion: Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions. https://ppc.land/viooh-partners-with-vengo-for-us-programmatic-advertising-expansion/ #DigitalAdvertising #ProgrammaticAds #DOOH #MarketingInnovation #AdvertisingTechnology
Viant integrates with Wurl for scene-level CTV targeting: Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID. https://ppc.land/viant-integrates-with-wurl-for-scene-level-ctv-targeting/ #CTV #ConnectedTV #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology
🚀 Learn how advertising technology is evolving, and how to build smarter, ethical campaigns in a privacy-first world.
Read it here: https://www.hdwebsoft.com/blog/technology/what-is-advertising-technology-an-introduction.html
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