PPC LandFirefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility
FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology
FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven
IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon
Tuvoc TechnologiesThe Cost of Owning a DSP or SSP Platform at Scale
https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/
Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.
#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology
StackAdapt secures EU data transfer rights as privacy framework gains momentum: StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations. https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/ #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData
AdTech Connectivity | Building Middleware and Unified Dashboards
https://www.tuvoc.com/blog/adtech-middleware-unified-dashboards/
Unified dashboards don’t come from tools alone - they’re built on smart middleware. This guide shows how AdTech companies reduce reporting delays, improve visibility, and unlock growth with custom middleware solutions.
#AdTechGrowth
#AdvertisingTechnology
#AdTechMiddleware
#DataEngineering
#AdOperations
#TechForGrowth
Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing
Broadsign acquires Place Exchange in out-of-home consolidation deal: Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors. https://ppc.land/broadsign-acquires-place-exchange-in-out-of-home-consolidation-deal/ #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
ID5 acquires TrueData to strengthen global identity infrastructure: ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising. https://ppc.land/id5-acquires-truedata-to-strengthen-global-identity-infrastructure/ #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst
