PPC LandJan 8
Show-level transparency comes to streaming TV ads through Index Exchange: Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory. https://ppc.land/show-level-transparency-comes-to-streaming-tv-ads-through-index-exchange/ #StreamingAds #AdTransparency #ProgrammaticAdvertising #IndexExchange #Gracenote
Show-level transparency comes to streaming TV ads through Index Exchange

Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.

PPC Land
Don MartiDec 19

@AAKL Another question: why is Mozilla so fired up about putting #advertising features into the browser?

Currently they are working with #Meta on one ad feature and with #IndexExchange (an adtech firm) on another one

https://blog.zgp.org/turn-off-advertising-features-in-firefox/

turn off advertising features in Firefox

PPC LandOct 12
Mozilla Ads selects Index Exchange as first programmatic partner: Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals. https://ppc.land/mozilla-ads-selects-index-exchange-as-first-programmatic-partner/ #MozillaAds #IndexExchange #ProgrammaticAdvertising #DigitalMarketing #Firefox
Mozilla Ads selects Index Exchange as first programmatic partner

Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.

PPC Land
PPC LandSep 28
Index Exchange first SSP to integrate Gracenote contextual intelligence: The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers. https://ppc.land/index-exchange-first-ssp-to-integrate-gracenote-contextual-intelligence/ #IndexExchange #Gracenote #ContextualIntelligence #ProgrammaticAdvertising #StreamingTV
Index Exchange first SSP to integrate Gracenote contextual intelligence

The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.

PPC Land
PPC LandJul 15, 2025
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase: Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference. https://ppc.land/index-exchange-invests-in-first-party-capital-as-programmatic-enters-ai-powered-phase/ #ProgrammaticAds #AIMarketing #DigitalAdvertising #IndexExchange #FirstPartyData
Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

PPC Land
PPC LandJul 7, 2025
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #QPSReduction #IndexExchange #StreamingTV #AdvertisingTechnology
StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

PPC Land
PPC LandJul 5, 2025
ICYMI: StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #IndexExchange #DigitalMarketing #AdTech #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

PPC Land
PPC LandJul 4, 2025
StackAdapt achieves 71% QPS reduction with Index Exchange podding: StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership. https://ppc.land/stackadapt-achieves-71-qps-reduction-with-index-exchange-podding/ #StackAdapt #IndexExchange #QPSReduction #DigitalAdvertising #StreamingTV
StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

PPC Land
PPC LandJan 29, 2025
ICYMI: Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
Pinterest expands programmatic access through Index Exchange and Criteo

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

PPC Land
PPC LandJan 28, 2025
Pinterest expands programmatic access through Index Exchange and Criteo: The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move. https://ppc.land/pinterest-expands-programmatic-access-through-index-exchange-and-criteo/ #Pinterest #ProgrammaticAdvertising #DigitalMarketing #AdTech #IndexExchange
Pinterest expands programmatic access through Index Exchange and Criteo

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

PPC Land