Adform acquires Splicky: why this DOOH deal reshapes European ad tech: Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close. https://ppc.land/adform-acquires-splicky-why-this-dooh-deal-reshapes-european-ad-tech/ #Adform #Splicky #DOOH #AdTech #DigitalMarketing
Adform acquires Splicky: why this DOOH deal reshapes European ad tech

Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.

PPC Land

„Werbung ist ein Bestandteil des öffentlichen Raums und ermöglicht der Stadt wichtige Einnahmen“, sagt etwa Rosa #Domm, Sprecherin für Klimapolitik und Mobilität der Grünen in der Bürgerschaft.

🤦🏼

Guck mir nachher im #Hauptbahnhof den #Whale an

#dooh #Klimapolitik #hhwerbefrei #hamburg #werbung @hhwerbefrei

https://www.abendblatt.de/hamburg/wirtschaft/article410776979/werbung-in-hamburg-das-soll-kuenftig-an-bushaltestellen-und-litfasssaeulen-gelten.html

Werbung in Hamburg: Das soll künftig an Bushaltestellen und Litfaßsäulen gelten

Öffentliche Werbeflächen in Hamburg sind ein gutes Geschäft. Die Stadt soll die Verträge jetzt neu ausschreiben.

Hamburger Abendblatt
Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing
Place Exchange just made DOOH buying as easy as display ads

Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

PPC Land
Programmatic DOOH delivers 20x better carbon efficiency than display ads: VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework. https://ppc.land/programmatic-dooh-delivers-20x-better-carbon-efficiency-than-display-ads/ #ProgrammaticAdvertising #DOOH #Sustainability #DigitalMarketing #EcoFriendly
Programmatic DOOH delivers 20x better carbon efficiency than display ads

VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.

PPC Land
🎯 Target your audience where it matters most — in public spaces powered by dynamic outdoor LCD advertising.
#DOOH #OutdoorAdvertising #SmartDisplays #DigitalOutdoors
Broadsign enables advance DOOH booking through StackAdapt partnership: Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation. https://ppc.land/broadsign-enables-advance-dooh-booking-through-stackadapt-partnership/ #DOOH #DigitalAdvertising #ProgrammaticAds #OutOfHome #MarketingTech
Broadsign enables advance DOOH booking through StackAdapt partnership

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

PPC Land
VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership: VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors. https://ppc.land/viooh-expands-programmatic-dooh-in-brazil-with-rzk-digital-partnership/ #VIOOH #ProgrammaticAdvertising #DOOH #DigitalMarketing #BrazilAdvertising
VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership

VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.

PPC Land
VIOOH expands London programmatic DOOH with London Lites partnership: Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels. https://ppc.land/viooh-expands-london-programmatic-dooh-with-london-lites-partnership/ #VIOOH #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #LondonAdvertising
VIOOH expands London programmatic DOOH with London Lites partnership

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

PPC Land

Programmatic DOOH (Digital Out-of-Home): Iklan Digital di Billboard Modern

#Iklans - #Programmatic DOOH (#Digital Out-of-Home): #Iklan Digital di #Billboard Modern - Perkembangan #teknologi telah mengubah cara brand berinteraksi dengan audiens. Salah satu inovasi paling signifikan dalam industri periklanan adalah Programmatic Digital Out-of-Home (#DOOH). Konsep ini menggabungkan kekuatan #iklan #digital dengan fleksibilitas penayangan otomatis berbasis data, sehingga…

https://iklans.com/blog/programmatic-dooh-digital-out-of-home-iklan-digital-di-billboard-modern?utm_source=mastodon&utm_medium=jetpack_social

Programmatic DOOH (Digital Out-of-Home): Iklan Digital di Billboard Modern - Iklans

#Iklans - #Programmatic DOOH (#Digital Out-of-Home): #Iklan Digital di #Billboard Modern - Perkembangan #teknologi telah mengubah cara brand berinteraksi dengan audiens. Salah satu inovasi paling signifikan dalam industri periklanan adalah Programmatic Digital Out-of-Home (#DOOH). Konsep ini menggabungkan kekuatan #iklan #digital dengan fleksibilitas penayangan otomatis berbasis data, sehingga memungkinkan brand menjangkau audiens secara lebih tepat, dinamis,

Iklans - Seputar Iklan, Promosi dan Marketing
iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH: Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions. https://ppc.land/ico-medios-brings-programmatic-dooh-to-colombian-advertisers-through-viooh/ #PublicidadDigital #DOOH #MediosDigitales #Programática #MarketingColombiano
iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

PPC Land