Innovid expands measurement with purchase data and publisher attribution: Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns. https://ppc.land/innovid-expands-measurement-with-purchase-data-and-publisher-attribution/ #Innovid #Measurement #Attribution #CTV #CrossChannelMarketing

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #MediaPlanning #PredictiveModeling #CrossChannelMarketing #DigitalAdvertising

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Smartly integrates Spotify Ads Manager for cross-channel campaigns: Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform. https://ppc.land/smartly-integrates-spotify-ads-manager-for-cross-channel-campaigns/ #SpotifyAds #AudioAdvertising #DigitalMarketing #CreativeAutomation #CrossChannelMarketing