ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

VIOOH taps German gas stations for 200M impressions in DOOH power play: VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel. https://ppc.land/viooh-taps-german-gas-stations-for-200m-impressions-in-dooh-power-play/ #VIOOH #DigitalOutOfHome #DOOH #Advertising #Germany

Polish DOOH network joins global programmatic platform: Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities. https://ppc.land/polish-dooh-network-joins-global-programmatic-platform/ #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #Marketing #UrbanScreens

DIRECTV makes its live TV network available for programmatic DOOH buying: DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026. https://ppc.land/directv-makes-its-live-tv-network-available-for-programmatic-dooh-buying/ #DIRECTV #LiveTV #ProgrammaticBuying #DigitalOutOfHome #DOOH

VIOOH expands London programmatic DOOH with London Lites partnership: Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels. https://ppc.land/viooh-expands-london-programmatic-dooh-with-london-lites-partnership/ #VIOOH #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #LondonAdvertising

Programmatic digital out-of-home adoption reaches 30% in China: China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies. https://ppc.land/programmatic-digital-out-of-home-adoption-reaches-30-in-china/ #ProgrammaticAdvertising #DigitalOutOfHome #DOOH #ChinaAdvertising #MarketingTrends

ICYMI: Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. https://ppc.land/googles-new-requirements-for-connected-tv-and-digital-out-of-home-inventory/ #GoogleAds #ConnectedTV #DigitalOutOfHome #AdMonetization #CTV

Google's new requirements for Connected TV and Digital out-of-home inventory: Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization. https://ppc.land/googles-new-requirements-for-connected-tv-and-digital-out-of-home-inventory/ #GoogleAds #ConnectedTV #DigitalOutOfHome #CTV #DOOH