Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

FYI: VIOOH adds Abode Media's residential screens to programmatic DOOH: VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham. https://ppc.land/viooh-adds-abode-medias-residential-screens-to-programmatic-dooh/ #VIOOH #ProgrammaticDOOH #AbodeMedia #DigitalOutOfHome #Advertising

ICYMI: VIOOH adds Abode Media's residential screens to programmatic DOOH: VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham. https://ppc.land/viooh-adds-abode-medias-residential-screens-to-programmatic-dooh/ #ProgrammaticAdvertising #DOOH #DigitalOutOfHome #VIOOH #AbodeMedia

VIOOH adds Abode Media's residential screens to programmatic DOOH: VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham. https://ppc.land/viooh-adds-abode-medias-residential-screens-to-programmatic-dooh/ #ProgrammaticDOOH #DigitalOutOfHome #VIOOH #AbodeMedia #Advertising

FYI: Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #ProgrammaticAdvertising #DigitalOutOfHome #OOHMarketing #VIOOH #Firefly

ICYMI: pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #MarketingTrends #AdTech

pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

VIOOH taps German gas stations for 200M impressions in DOOH power play: VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel. https://ppc.land/viooh-taps-german-gas-stations-for-200m-impressions-in-dooh-power-play/ #VIOOH #DigitalOutOfHome #DOOH #Advertising #Germany