Mastodawn

ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. https://ppc.land/lifesight-mcp-puts-live-marketing-measurement-inside-claude-and-chatgpt/ #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

Lifesight MCP puts live marketing measurement inside Claude and ChatGPT

Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT.

PPC Land

PPC Land 7h ago

ICYMI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #MarketingTech #Advertising #AdViewability

Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS

Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.

PPC Land

PPC Land 1d ago

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem

Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.

PPC Land

PPC Land May 18

Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/ #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

Google blocks new offline conversion imports via Ads API from June 15

Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.

PPC Land

PPC Land May 16

The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk: The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights. https://ppc.land/the-trade-desks-q2-kokai-updates-ai-controls-ctv-pause-ads-deal-desk/ #TradeDesk #AIOptimization #CTVAdvertising #MarketingTech #DigitalMarketing

The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk

The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights.

PPC Land

TechCrunch May 16

Marketing operating system Nectar Social raises $30M Series A led by Menlo

https://techcrunch.com/2026/05/16/marketing-operating-system-nectar-social-raises-30m-series-a-in-round-led-by-menlo/

#Startups #VentureCapital #MarketingTech

Marketing operating system Nectar Social raises $30M Series A led by Menlo | TechCrunch

AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic.

TechCrunch

PPC Land May 5

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems

AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time.

PPC Land

Affise May 5

In the fragmented world of mobile marketing, connecting the dots between a web click and an app install is critical. 📱💻

Our latest article explores the mechanics of Web-to-App attribution, deep linking, and how to optimize your funnel for higher retention.

Read it here: https://affisemmp.com/blog/app-install-optimization-through-web-to-app-attribution/

#MarketingTech #MMP #Affise #PrivacyFirst #MobileDev

PPC Land May 4

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems

AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time.

PPC Land

PPC Land May 1

X rebuilds its entire ad platform from scratch in a 20-year first: X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/ #DigitalMarketing #AdsManager #AIAdvertising #MarketingTech #ROI

X rebuilds its entire ad platform from scratch in a 20-year first

X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.

PPC Land